Congratulations on successfully opening your store, completing your build out, hiring staff, training, marketing, and developing social media to generate a loyal following of customers. You may be wondering…What’s next? How can you expand your bottom line and enhance revenue? How can you expand your stores footprint to reach new audiences? Naturally, you are thinking the next likely goal is to expand your product reach. How better to accomplish this than distributing your products to local restaurants and markets to carry or feature your products.
Before you call on the restaurants and regional retail outlets to distribute your products or begin researching new packaging, be sure you have the resources and infrastructure in place to meet this exciting opportunity. Having a Food Safety Program in place for your existing business can help ensure you grow your business safely.
While you may not have the resources of a large corporation, industry and academia have rallied together to support this artisan demand by creating www.safeicecream.org. This website houses ALL the tools you need in one place! In addition, an online training course, which contains the essential information you will need has been developed. This course allows you to go at your own pace, whenever convenient for you or jump around between relevant chapters and return to re-review at any time!
The first step when you go to www.safeicecream.org is to review the Growing Your Business Safely Checklist (See Below). This Checklist details the top 15 topics to master. Each topic contains links to access pertinent information, useful tools, education videos and templates to help you master that section. A good jumping off point is to start at number 1 and work your way down the list. In # 1, start by utilizing the self-audit templates and the food safety program checklist provided on the website to help you take a deeper look at your facility with food safety in mind. This exercise will help you assess risks to your current product/business related to pathogens, allergens, and extraneous materials. Once completed, you can identify which areas to focus your efforts on for further education and how to properly develop documentation systems. Then go back to number 2 and visit each topic on the checklist where you can access related resources, educational videos, and templates. As you progress through this process, know You are not alone! The Website even has a “Phone an Expert” feature, where additional resources and support personnel are available to assist you. They are just a click or phone call away so go to www.safeicecream.org today to begin your journey safely.