IDFA Launches an Expanded Newsletter with Advertising Options
IDFA publishes Connect, an expanded and enhanced weekly newsletter that covers the association’s priorities, activities and successes, as well as aggregated company news, industry trends and advertising. Every Thursday, Connect provides a concise snapshot of the news members need to know. We’re partnering with MultiView, the association world’s largest business-to-business publisher, to produce Connect and are pleased to offer members an enhanced array of tools to use.
A sample of the nonmember version is available here. For a members-only version, contact Audra Kruse, the editor of Connect, at email@example.com.
Frequently Asked Questions
How Can I Subscribe?
Connect features a members-only version, as well as a nonmember version. All individuals who work for an IDFA member company and are included in our database receive the member newsletter automatically. If your company is a member and you’re not receiving Connect, visit I’m New Here to add your name to our database. You’ll begin receiving the newsletter the following week.
If your company is not a member of IDFA and you would like to receive the nonmember version, please complete and submit the online subscription form. A sample issue is available here.
How Do I Know if My Company is a Member?
View the IDFA Member List.
To request membership information, send an e-mail to firstname.lastname@example.org to contact Cindy Cavallo, director of membership, or Quineesa Smith, manager of membership.
What’s the Difference Between the Member and Nonmember Versions?
Only the member version provides updates on IDFA’s actions, progress, successes and new developments on issues affecting the dairy industry, such as NAFTA and trade policies, geographical indications, ultrafiltered (UF) milk, the National Bioengineered Food Disclosure Standard, Nutrition Facts label changes, the Food Safety Modernization Act, food waste and much more. Both versions include aggregated news about companies in the dairy industry, new technology, retail and marketing trends, details about upcoming IDFA events and more.
What Are the Advertising Opportunities?
A variety of ad placement opportunities are available. Contact Colby Horton, executive vice president of marketing at MultiView, at email@example.com, for more information.
Audra Kruse, IDFA manager of communications, is the editor of Connect, working alongside Bianca Gibson, executive editor at MultiView. If you have editorial questions, contact Kruse at firstname.lastname@example.org.