U.S. Secretary of Health and Human Services, Robert F. Kennedy Jr., has elevated the "Make America Healthy Again" movement and promised to implement some of the MAHA agenda via federal policymaking. On Capitol Hill, members of Congress are forming a MAHA Caucus to determine potential legislative vehicles for a MAHA agenda. These fast-moving efforts have left many in the food industry with questions about the goals of the MAHA agenda, the reach of its influencers, and how best to engage and shape this new potential food and health movement.

IDFA’s regulatory, legislative, and communications teams provided a Washington perspective on the MAHA movement, details on how IDFA plans to engage with MAHA influencers, and guidance on how dairy companies can effectively reach consumers and customers in a MAHA environment. Find the three-part webinar series recordings below followed by additional MAHA-related resources for

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You need to be an IDFA Member or registered attendee of the event in order to access the materials.

Listen also to IDFA's The Dairy Download podcast on Apple Podcasts and Spotify for more MAHA insights.
IDFA developed a Make America Healthy Again Messaging Guide to provide its members with intelligence and coordinated messaging to inform communications with MAHA-aligned policymakers, influencers, and supporters. Find that guide here.

IDFA Subject Matter Experts:

Roberta Wagner

Senior Vice President, Regulatory and Scientific Affairs

J. David Carlin

Senior Vice President of Legislative Affairs and Economic Policy

Matt Herrick

Executive Vice President, Chief Impact Officer

Andrew Jerome

Vice President, Communications

Michelle Albee Matto, MPH, RDN

Vice President, Regulatory Affairs and Nutrition

Danielle Quist

Vice President, Regulatory Affairs and Counsel

Mike Aquino

Director, ESG