U.S. Secretary of Health and Human Services, Robert F. Kennedy Jr., has elevated the "Make America Healthy Again" movement and promised to implement some of the MAHA agenda via federal policymaking. On Capitol Hill, members of Congress formed a MAHA Caucus to determine potential legislative vehicles for a MAHA agenda. These fast-moving efforts have left many in the food industry with questions about the goals of the MAHA agenda, the reach of its influencers, and how best to engage and shape this new potential food and health movement.
IDFA’s regulatory, legislative, and communications teams have compiled the following resources to provide our members with a Washington perspective on the MAHA movement, details on how IDFA plans to engage with MAHA influencers, and guidance on how dairy companies can effectively reach consumers and customers in a MAHA environment. Below are webinar recordings, IDFA's MAHA Messaging Guide, and a link to The Dairy Download podcast discussion on MAHA.
Jump to recent webinars:
- Understanding the MAHA Agenda: MAHA Overview & Potential Effects on Federal Nutrition Programs (February 19, 2025)
- MAHA Overview & Potential Effects on Food Safety & Food Chemicals (February 26, 2025)
- Communicating in the MAHA Age (March 12, 2025)
IDFA's MAHA Messaging Guide
IDFA developed a Make America Healthy Again (MAHA) Messaging Guide to provide its members with intelligence and coordinated messaging to inform communications with MAHA-aligned policymakers, influencers, and supporters. The guide contains new IDFA-Morning Consult polling on U.S. adults' awareness and favorability of the MAHA movement, animating sentiments among MAHA supporters, and sentiments on dairy nutrition among those favorable of MAHA.
The Dairy Download: What the MAHA Agenda Means for Dairy
IDFA invited outside experts Brian Ronholm of Consumer Reports and Helena Bottemiller Evich of Food Fix to share what opportunities NGOs see in the MAHA movement as well as the movement's history and key influencers. Listen to the episode here on Apple Podcasts and here on Spotify.
Listen also to IDFA's The Dairy Download podcast on Apple Podcasts and Spotify for more insights.