Most adults have heard of the Make America Healthy Again movement and associate it most with addressing issues related to food production, yet a notable portion remains unaware, according to a Morning Consult national tracking poll commissioned by the International Dairy Foods Association. The poll, an update to IDFA-Morning Consult polling in February, found that awareness of the MAHA movement increased while favorability of the movement decreased slightly in the past seven months. The poll also looked at MAHA supporters' views on dairy nutrition.
The national tracking poll was conducted between August 30-September 1, 2025, among a sample of 2,200 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus 2 percentage points.
IDFA members can download the results of the survey via the links below. If you are an IDFA member and cannot see the links below, please sign in to the website via the red circle in the top right corner of your browser.