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IDFA and the experts at Ever.Ag explored the best ways to quantify your business’s carbon reductions and incorporate those reductions into your product differentiation. In this webinar, Ever.Ag discussed the challenges they have encountered when measuring farm-level and plant-level carbon footprints and the solutions they are implementing to create accurate datasets that are worthy of monetization.
Ever.Ag shared their marketplace learnings from working with companies to differentiate their products based on sustainable attributes. The discussion included comparing the application of insets, offsets, and life cycle assessments in product differentiation.

“Credible Carbon Footprint Measurements and Product Differentiation” is the second webinar of the IDFA Dairy Insetting Program—a guidance and education program to help IDFA members generate GHG emissions reductions while preserving critical resources within their value chain. Find out more information about the program and the first webinar of the program here.


Matt Gould

Senior Director, Sustainability,

Mike Borman

Chief Product Officer,

Abbie Cox

Farm Sustainability Associate, Ever.Ag

Moderated by:

Mike Aquino

Director, ESG

Presented by: