IDFA is joining dairy lovers around the world tomorrow in celebrating the 18th annual World Milk Day with a “cheers!” to milk, drawing greater attention to dairy’s positive role in healthy diets and the economy. The day will kick off IDFA’s plans to celebrate June as National Dairy Month.
The Food and Agriculture Organization of the United Nations began celebrating World Milk Day in 2001 to recognize the importance of milk as a global food. This year, dairy lovers in more than 50 countries are celebrating the day with 200-plus events, as well as posting photos and comments online using #WorldMilkDay.
The Global Dairy Platform is leading the World Milk Day celebration this year, and has chosen dairy’s economic contributions as one of its central themes. IDFA will be celebrating by amplifying the economic contributions of the American dairy industry, which supports nearly 3 million jobs, generates more than $39 billion in direct wages and has an overall economic impact of more than $628 billion. IDFA members are encouraged to use Dairy Delivers℠, IDFA’s economic impact tool, to find data on their states and communities to share.
Dairy companies with social media accounts can post these facts in #WorldMilkDay messages to be featured on WorldMilkDay.org. IDFA staff will be participating in this effort, so be sure to engage on Facebook, Twitter and Instagram.
Undeniably Dairy™ Campaign
June 1 is also the kickoff of year two of "Undeniably Dairy™.” This multiyear campaign is designed to remind Americans of all that is good about dairy, starting at the farm and ending with the foods they love. Throughout National Dairy Month, the campaign will share stories of farmers, dairy foods makers, chefs and others who are “undeniably devoted to dairy.”
IDFA and many member companies are supporting the campaign by sharing facts, compelling narratives and engaging graphics online.
A variety of multimedia content is available to dairy farmers and dairy foods companies for sharing on Facebook, YouTube and other social platforms.
Members with questions may contact Audra Kruse, manager of communications, at akruse@idfa.org.