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Article

New “Undeniably Dairy™’ Campaign Highlights All That’s Good About Dairy

May 17, 2017

The Innovation Center for U.S. Dairy launched on Monday a new campaign called "Undeniably Dairy™" to remind Americans of all that is good about dairy, starting at the farm and ending with an ever-growing variety of foods they love. The multiyear effort is the first campaign of its kind.

In addition to showcasing the undeniable taste and enjoyment that comes from dairy, like a warm slice of pizza or a yogurt parfait on a summer day, the campaign will spotlight the undeniably positive role the dairy community plays in America today. A variety of multimedia content will remind people of the starring role dairy plays in special moments, while also sharing how the industry continues to evolve by using new innovation and technology to deliver exceptional animal care and nutrient-rich products and by supporting local communities.

The campaign will be fully revealed in June through an online video that showcases the joy of dairy in everyday life, while spotlighting farmers' contributions to the community. It will feature a new logo and media campaign, including on-air and digital marketing efforts with the Food Network and Cooking Channel in June to celebrate National Dairy Month. Original content will be available for producers and processors to share on Facebook, YouTube and other social platforms.

A preview of the campaign video along with other content can be found at www.undeniablydairy.org.

Mike Reidy, IDFA chairman, and Marti Hogan, IDFA director of communications, are members of the Innovation Center’s Communications Committee, which oversees the campaign, along with representatives from IDFA member companies, Dairy Management Inc. and the National Milk Producers Federation.

Members with questions may contact Hogan at mhogan@idfa.org.