For the first time since 1877, the Quaker Oats Man, affectionately known as Larry, is donning a new accessory – the iconic Milk Mustache. Larry’s new ‘stache is a part of the partnership between the nation’s milk companies, dairy farm families and Quaker Oats designed to encourage Americans to make their oatmeal with low-fat milk instead of water and serve it alongside a glass of milk for a boost of protein.
The Quaker Oats Man debuted his new look in a Milk Mustache ad in People Magazine’s Best Dressed issue and is appearing in the November issue of People in Español, which hits newsstands October 10. His makeover will live on through December on Quaker Oats canisters in the cereal aisle, making this the first time Larry’s iconic likeness has been changed on-pack.
The goal of the partnership between the Milk Processor Education Program (MilkPEP) and Quaker is to reinforce the need for high-quality protein and good energy to start the day right. A breakfast of old-fashioned Quaker Oatmeal made with one cup of milk and served with an 8 ounce glass of low-fat milk delivers 21 grams of protein and key nutrients, like fiber, calcium and vitamin D.
For more information, contact Melissa Malcolm, at firstname.lastname@example.org.