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IDFA Issues Cease-and-Desist Order to White Digital Media

May 18, 2011

IDFA has learned that White Digital Media, a publishing company, has made false and misleading statements to some members, leading them to believe the company's solicitations for advertising will support a project commissioned by IDFA. IDFA has no business relationship with the company or its publications, "Food and Drink Digital Magazine" or "Business Review USA."

IDFA's legal counsel has ordered the company to stop using IDFA's name and logo in any future solicitations. Members with questions may contact Clay Detlefsen, IDFA vice president of regulatory affairs and legal counsel, at


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