As SVP, Consumer Marketing, Jaime oversees all content strategy and paid advertising for Nickelodeon Networks. She has led launch marketing campaigns for hits like Henry Danger, Ryan’s Mystery Playdate, Double Dare, The Loud House, Kids’ Choice Awards, and Sam & Cat and is currently overseeing our entire new content slate including All That, The Casagrandes, Are You Smarter Than A 5th Grader, and Blue’s Clues & You.
Jaime began her career at Nickelodeon in Consumer Products and managed the launch of the first SpongeBob SquarePants licensed soft goods at retail. Throughout her 18-year career at Nick, she has held positions in Integrated Marketing and Digital Creative Advertising and her responsibilities have included leadership of Nickelodeon YouTube and Social Data Analytics.
Jaime is a graduate of CTAM’s Cable Executive Management program at Harvard Business School and Betsy Magness Leadership Institute. She received her Bachelors’ of Science from the University of Florida with a major in Marketing. Born and raised in New York, Jaime now resides in New Jersey with her husband, son Daniel, and daughter Remy.