Isabella Maluf

Associate Partner, McKinsey & Company

Isabella Maluf is an Associate Partner in the New Jersey office where she serves Consumer Goods clients on their commercial / growth agenda– in particular, customer-centric, data-driven growth topics like Revenue Growth Management (RGM); Isabella is also an expert in omnichannel strategy and leads the Firm’s efforts on omnichannel RGM

In addition to supporting the IDFA since 2018, her recent experience at McKinsey includes:

  • Assessed the opportunity for a multi-billion dollar US Food company to pursue a global partnership with Alibaba
  • Managed a joint client-McKinsey team across three food product categories to: (1) develop innovation opportunities based on groundbreaking multi-million dollar consumer research, (2) identify pricing / promotion opportunities on the current portfolio, and (3) evolve company-wide trade management practices (account segmentation, service levels, distributor management)
  • Developed an approach to address online channel conflict and curb price erosion for a multi-billion US Food company across top categories and retail platforms
  • Led commercial integration between two confectionary businesses (commercial policy development, headquarter and retail route to market, organization structure, account transition management / workshops)

Isabella holds an M.B.A. with distinction (Arjay Miller Scholar) from Stanford Graduate School of Business and an MEng. from Imperial College London in Chemical Engineering; prior to attending business school, Isabella was head of business development for a online B2B startup in Brazil digitalizing the pet value chain