Christina Adams is a partner in McKinsey’s consumer practice. She has more than 15 years of consumer packaged goods experience. She spends her time working with food and beverage clients on consumer insights, commercial optimization, and growth topics. She is a leader of McKinsey’s ConsumerWise solution to understand consumer sentiment, trends, and insights. Prior to McKinsey, she was a brand manager at Procter & Gamble and is a graduate of Harvard Business School and Harvard College. She grew up on a farm in Oklahoma.
