McKinsey & Company - July 2019

A study by McKinsey & Company in partnership with IDFA finds declining domestic dairy consumption and changing consumer preferences prompting U.S. dairy producers to move into exports and nondairy alternatives. McKinsey conducted a survey of 56 U.S. dairy CEOs in the fourth quarters of 2015 and 2018, and those results were augmented with 30 in-depth interviews. The results are detailed in McKinsey's recent paper, “The evolving perspectives and strategies of dairy executives.”

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