February 19, 2020

Bill Gutrich, director of global food industry engagement at Elanco Animal Health, has worked in marketing for some of the world's most recognizable brands, including Coca-Cola, McDonald's and Samsung. He recently joined the animal agriculture world and has found himself surprised and even shocked at some of the ways that animal proteins have been and are being marketed. In this session, Bill will share a newcomer’s perspective on marketing in the animal protein industry.

Bill Gutrich, Senior Director, US Food Industry Engagement, Elanco Animal Health

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