The Milk Processor Education Program became one of the first advertisers to reach consumers in the iPad version of "Sports Illustrated's" June 24 issue. The interactive ad features a video of St. Louis Cardinals all-star Albert Pujols explaining why he makes sure that milk is included in his training and nutrition regimen.

It's just one foray by the 15-year-old milk mustache campaign into new digital channels and rich media. "Continuing to make the 'Got Milk?' campaign stimulating and exciting has always been an important goal for us, and the advent of various new media channels has challenged us to think differently about how to connect with our various consumer groups most effectively," said Vivien Godfrey, MilkPEP CEO.

View the iPad ad here.