Contact: Jeannette Roeder
(202) 220-3562
jroeder@idfa.org
(Washington, D.C. - August 8, 2011) Effective marketing campaigns from around the world, a profile of the ever-changing consumer and a look at why dairy rules the 21st century are just a few of the topics that will be covered during the "International Dairy Trends" Signature Session to be held on Wednesday, September 21, at 10:00 a.m. The International Dairy Show, presented by the International Dairy Foods Association, will take place September 19-21 at the World Congress Center in Atlanta.
"Consumer demand and nutrition trends are changing the way we develop, package and market dairy and beverage products around the world," said Robin Cornelison, IDFA trade show director. "Now, more than ever, we are operating in a global marketplace and the U.S. dairy industry is positioned to optimize export opportunities in emerging markets, including Brazil, China and Southeast Asia."
Product development and marketing experts Donna Berry and Carrie Schroeder will lead a lively and informative discussion on how processors, manufacturers and marketers of domestic dairy foods and beverages can increase demand in the United States and abroad.
Donna Berry, Dairy Foods Magazine product development editor, applies her food science expertise each month in the publication's "Ingredient Technology" and "New Products and Marketing" sections. Berry, one of the most sought-after speakers in the industry, has more than 15 years of experience with Dairy Foods, worked in product development at Kraft Foods Inc. and is an active member of the Institute of Food Technologists.
As senior marketing manager of nutrition for Fonterra North America, Carrie Schroeder utilizes consumer and market insights to drive innovative dairy protein solutions. Schroeder has more than 13 years of experience in the food and dairy ingredients industry and held positions at Edlong Dairy Flavors and Kerry Group prior to joining Fonterra.
In addition to the International Dairy Trends Signature Session, the Dairy Show will offer access to the latest research and best practices in its consumer trends and marketing educational track. These sessions will look at why consumers are moving toward real, clean and simple foods and discuss how to build brand loyalty in a fragmented marketplace.
As part of the International Dairy Show's commitment to global outreach, IDFA recently announced a promotional partnership with Brasil Alimenta International Week. As part of the co-promotional agreement, IDFA will be attending Brasil Alimenta International Week that will take place, April 10-13, 2012, Parque de Eventos Bendo Gonçalves, Brazil. Brasil Alimenta International Week attracts more than 9,000 trade visitors and 220 exhibitors. The event is renowned for creating networking opportunities for Latin American companies.
The International Dairy Show will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Education sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.
For more information, visit www.dairyshow.com or contact Cornelison at rcornelison@idfa.org.
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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.