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International Dairy Show to Feature Five Educational Tracks

May 10, 2011

Contact: Jeannette Roeder
(202) 220-3562

(Washington, D.C. - May 11, 2011) From the latest trends in the world of sweeteners to tools that can help companies comply with the Food Safety Modernization Act, the International Dairy Show will offer a wide range of educational programs for members of the dairy industry. The International Dairy Show will take place September 19-21 at the Georgia World Congress Center in Atlanta.

"The educational tracks and on-floor demonstrations will provide members of the dairy community with the latest research and insights available," said Robin Cornelison, IDFA trade show director. "The sessions will be interactive and include ample time for participants to ask questions and solve problems affecting their brands."

The five tracks are:

  • Food Safety and Traceability
  • Product Development and Nutrition
  • Consumer Trends and Marketing
  • Sustainability and Plant Operations
  • Business Management

Session Highlights:

Latest Landscape in the World of Sweeteners
This presentation will explore the challenges and opportunities related to current and newer sweeteners as they apply to key dairy industry categories. Attendees will learn about new research and insights into attitudes, behaviors and trends in the world of sweeteners, and where the biggest opportunities lie for dairy.

Food Safety Short Course
Attendees will obtain an overview of the Food Safety Modernization Act and Reportable Food Registry legislation from the U.S. Food and Drug Administration representatives and how they will directly impact dairy companies. The panel of suppliers and industry experts will also discuss technology and solutions to help processors with the implementation of the new food-safety regulations.

How to Grow Market Share and Build Brand Loyalty in a Fragmented Marketplace
Many current marketing campaigns are failing to effectively connect with consumers. With the fragmentation of distribution channels and consumer confusion due to an abundance of choice, brands are truly challenged in growing market share and brand loyalty. This presentation will explore the dynamics impacting how consumers engage with brands and examine a new emerging trend that delivers measurable results while building strong consumer loyalty.

Cheese and the Sodium Challenge
This industry leadership and best practices session will provide attendees with an overview of the challenges and opportunities of sodium reduction in cheese. This panel discussion will highlight how research insights can motivate industry-wide action.

Volatility, Risk and the Tools to Control Them
A subcommittee of the Innovation Center for U.S. Dairy - representing all levels of the dairy supply chain - has been working to help the industry develop and use risk
management tools as a competitive advantage in a more volatile and globalizing marketplace. In this session, subcommittee members will present their work to date and examine whether structural constraints have slowed greater industry adoption of risk management mechanisms.

Additional Resources
The exhibit hall will also feature on-floor demonstrations, talks by industry leaders, a sampling of the latest products at the dairy and beverage bar and interactive presentations in the Ingredients, Flavorings & Seasonings Pavilion.

The International Dairy Show will take place September 19-21, 2011, at the Georgia World Congress Center in Atlanta. The show is expected to attract approximately 300 exhibitors who will display the newest technologies in equipment, packaging, ingredients and services for the dairy food and beverage industry. Attendees will have the opportunity to view more than 75,000 square feet of exhibits, offering everything companies need to run more efficiently, create new products and improve profitability.

For additional information on the International Dairy Show, visit or contact Cornelison at

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at


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