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Dairy Facts 2016

International Dairy Show to Feature Experts on Marketing Foods to Children

Jul 23, 2010

Contact: Jeannette Roeder, IDFA
(202) 220-3562

(Washington, D.C.-July 23, 2010) Experts from Disney Consumer Products, the Better Business Bureau and the Federal Trade Commission will discuss marketing food and beverages to children at the International Dairy Show, the International Dairy Foods Association announced today. The Signature Session, entitled To Martket, to Market: Selling Food to Children, will be held at 10 a.m. on Tuesday, September 14, at the International Dairy Show in Dallas Texas.

"With the growing focus on fighting childhood obesity, potential new guidelines or laws on food advertising and marketing to children loom as a major issue in the dairy industry," said Cary Frye, IDFA's vice president for regulatory and scientific affairs. Frye will moderate the panel discussion that will explore voluntary industry efforts and government proposals to limit foods marketed to children and teens.

Panelists include Embola Ndi (pictured), vice president of product development at Disney Consumer Products, Elaine D. Kolish, vice president and director of the Children's Food and Beverage Advertising Initiative of the Council of Better Business Bureaus, Inc. and Keith Fentomiller, Senior Attorney in the Division of Advertising Practices with the Federal Trade Commission.

In addition to this session, the Dairy Show will offer access to the latest research and best practices in its consumer trends, nutrition and product development educational track. These sessions will look at what kids are eating at school and how popular foods are being reformulated into better-for-you options. They also will examine dairy's place in plant-based diets and chocolate milk's emerging popularity as a sports recovery drink.

The International Dairy Show, presented by the International Dairy Foods Association, will take place September 13-15, 2010, at the Dallas Convention Center. It will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.

All of the educational sessions and exhibit floor access are included with registration fees. The International Dairy Show can be found online at

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at


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