Contact: Jeannette Roeder

(Washington, D.C.—April 16) Registration is now open for attendees and exhibitors of the 2010 International Dairy Show that will take place September 13-15, at the Dallas Convention Center. To reserve their place, attendees may visit www.dairyshow.com and click on the register button or download a form to be mailed or faxed.

Attendees and exhibitors can find everything they need—registration rates, important deadlines, hotel rates and maps, ticketed event information, on-site registration details and accessibility options—on the Web site. For the new event, the International Dairy Foods Association has incorporated discounted rates for IDFA members and included the Opening Reception for full registration attendees.

Working with the Dallas Convention and Visitors Bureau, the International Dairy Show is offering weekly prizes to online registrants. From local restaurants to museums and art galleries, these prizes are valued up to $100.

"We encourage everyone to take advantage of the discounted rates and have the chance to win one of several great prizes from local Dallas restaurants and attractions," said Robin Cornelison, IDFA trade show manager. "With the inclusion of all educational sessions and several networking receptions, you can't beat the value."

The 2010 International Dairy Show, presented by IDFA, will feature the newest innovations in technology, packaging, ingredients and services for dairy foods processors. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability. The International Dairy Show can be found online at www.dairyshow.com.

Priority registration ends August 6 and includes significant savings for attendees.

For more information on registration, visit www.dairyshow.com, or contact Cornelison at rcornelison@idfa.org.

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.