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Unexpected Combinations Win IDFA's Annual Ice Cream Flavor Contest

Mar 19, 2010

Contact: Peggy Armstrong
(202) 220-3508

(Washington, D.C. - March 19, 2010) In a surprising twist, the 2010 winner of the "What's Your Favorite New Ice Cream Flavor?" contest wasn't ice cream -- it was Weis Markets, Inc.'s Twisted Cactus Sherbet, which blends the flavors of prickly pear, blood orange and marula fruit. The contest, sponsored by Dairy Foods Magazine, is a popular session at the International Dairy Foods Association's annual Ice Cream Technology Conference. Caramel Coconut Flan by Star Kay White, Inc. was selected as the Most Innovative Prototype Flavor and Durango Raspberry Frozen Yogurt Cone with Probiotic and Prebiotic Cultures by Wells' Dairy, Inc. was selected as the Most Innovative Novelty. Conference participants served as the judges.

Representatives from the winning companies posed proudly with their trophies. They are (l to r) Candace Herb and Sam Shannon of Weis Markets, Inc.; Elizabeth Brennan and Kimberly Porter of Wells' Dairy, Inc.; and James Taft and Stephen Platt of Star Kay White, Inc.

"We are seeing more complex layers of flavors and the blending of tastes and textures that seemed impossible just a few years ago," said Cary Frye, IDFA's vice president for regulatory and scientific affairs. "Innovation is providing ice cream and frozen dessert makers the ability to respond to consumer trends, especially the demand for ethnic flavors and ingredients like probiotics that are good for you."

More than 100 dairy professionals participated in this year's Ice Cream Technology Conference, which took place March 10-11 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla. The conference featured presentations and discussion on key issues in the industry. There were sessions on sustainability in the frozen dessert industry, including presentations on developing environmentally friendly packaging, energy-saving production methods and alternatives to traditional thermal pasteurization.

Experts provided an in-depth overview of the use and selection of probiotic cultures for frozen desserts and processing, as well as compositional and ingredient considerations relevant to product development opportunities outside the standards of identity. The David Michael's Innovation Roadshow® provided a first-hand look at and taste of emerging global flavors and application trends for ice cream and novelties.

The Ice Cream Technology Conference is the only meeting that focuses specifically on frozen dessert research, technology, new market trends, food safety, labeling and marketing opportunities.

IDFA would like to thank the sponsors for their generous support of the 2010 Ice Cream Technology Conference: Dairy Foods Magazine; Danisco USA Inc.; Ellison Bakery; Kerry Ingredients & Flavors; Star Kay White, Inc.; Synergy Flavors, Inc.; and WCB Ice Cream. A complete list of contestants is available here.


The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.


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