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National Ice Cream Month Event a Ringing Success; Industry Participates in NASDAQ Closing Bell Event

Jul 24, 2009


Peggy Armstrong
(202) 220-3535

(Washington, D.C. — July 24, 2009) As part of the month-long celebration of National Ice Cream Month, representatives of the ice cream industry joined IDFA President and CEO Connie Tipton for the NASDAQ Stock Market closing bell ceremony on Thursday, July 23. The daily ceremony marks the end of trading on NASDAQ for the day.

In her remarks just prior to ringing the bell, Tipton said that when President Ronald Reagan proclaimed July National Ice Cream month in 1984, he knew ice cream was more than a treat. "The U.S. ice cream industry generates more than $21 billion in annual sales and provides jobs for thousands of people," she said. "Two hundred years ago, ice cream was a rare and exotic dessert; today, more than 90% of American households purchase ice cream, with each person eating an average of almost 21 quarts a year."

The closing ceremony took place in the NASDAQ studio in Times Square and was broadcast live on CNBC, CNBC Asia, CNBC India,, Fox Business Network, BNN, Bloomberg & Bloomberg Brazil! The seven-story NASDAQ Tower, which is the largest stationary video screen in the world, displayed images of people enjoying ice cream and frozen desserts before showing the closing ceremony. The logo for the International Ice Cream Association's "Ice Cream for America" campaign was used on the Tower and during the ceremony.

NASDAQ OMX Group Vice President David Wicks hosted the closing bell ceremony and highlighted activities that take place during July.

"National Ice Cream Month encourages ice cream makers, scoop shops and chefs to come up with new and exciting flavors for their customers throughout the month of July," said Wicks. "Mocha Madness, ¡Hola Fruta!, Raspberry Vanilla Aspen Frozen Granola bar, Chocolate Chip Oatmeal Cookie, and lobster-flavored ice cream are a few of the new flavors that ice cream companies have launched this year."

He added that there's an ice cream or frozen dessert available to meet all nutritional life styles, including English Toffee Reduced-fat Ice Cream with probiotics.

Contact Peggy Armstrong for a high resolution photo of the event. A video of the ceremony is available at

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI), and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at

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