What can the dairy industry do to help shape its future? Focus on consumers, innovation and changing markets, said Michael Dykes, D.V.M., IDFA president and CEO, in his recent column for Cheese Market News.
“We’re living in a culture of choice, and our diverse industry is well positioned to meet it,” he said, adding that consumers want experiences and solutions, as well as products, for a healthy and mobile lifestyle.
To take advantage of changing markets, the United States must have a leadership role in facilitating world trade. “A proactive trade policy is essential to help lead us into the future,” he said.