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Dairy Facts 2016
 
 

NBA Star Klay Thompson Joins Built with Chocolate Milk Campaign

Feb 15, 2017

Three-point shooting guard Klay Thompson of the Golden State Warriors has joined the Built with Chocolate Milk marketing campaign to highlight his approach to training, performance and muscle recovery, which includes drinking chocolate milk. Thompson will be the face of the new national TV, print and digital campaign that was launched today by the Milk Processor Education Program (MilkPEP).   

"With 82 basketball games a season, grueling practices and gym workouts, plus a hectic travel schedule, I need to take care of my body and take my recovery routine seriously," said Thompson. "Thanks to my dad, chocolate milk has been my go-to recovery drink since I was a kid, so joining the Built with Chocolate Milk campaign is a given."

A Championship Roster

Thompson joins an elite lineup of athletes who make chocolate milk their post-workout drink of choice, such as IRONMAN® Triathlon Champion Mirinda Carfrae, U.S. gold medal swimmers Tyler Clary and Jessica Hardy, and professional hockey player Zach Parise.

"Sales for chocolate milk have steadily increased as the demand for simple and effective recovery tools are at an all-time high, and we're excited to continue to inspire and inform every-day athletes through our new partnership with Klay," said Miranda Abney, marketing director at MilkPEP.

For more information, contact Abney at mabney@milkpep.org.

 
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