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#DairyForum Sets Record for Online Buzz

Feb 08, 2017

Dairy Forum 2017 garnered record-setting numbers for social media buzz last week. Twitter, Facebook and Instagram users took to the platforms, using #DairyForum, to post and share nearly 800 tweets, statuses and photos that resulted in more than 3,375,000 potential impressions. Elanco, a Dairy Forum premier sponsor, boosted activity onsite with a three-screen display of the Elanco Pulse Institute, a social media monitoring system.

Posts using #DairyForum on the three social media sites received more than 1,500 reactions, such as likes, and were shared more than 440 times.

“IDFA is very pleased with the engagement and enthusiasm of our social media audience this year at Dairy Forum,” said Audra Kruse, IDFA communications specialist. “The activity broadcast real-time highlights from the deep discussions of our industry to a global audience. Using Elanco’s EPI system, we were also able to bring the online conversation back onsite and demonstrate the public perception of dairy foods and the event to all attendees.”

At the event, Elanco’s EPI system displayed the daily online traffic of #DairyForum and other industry conversations on Twitter through pulse reports. The reports showed information about locations of tweeters, live tweet streams and emerging topics in the #DairyForum conversation. The reports also demonstrated the online public conversations involving frozen dairy, fluid dairy and cheese products, as well as conversations involving Elanco’s #OneHealth4All campaign.

To learn more about Elanco Pulse Institute and to sign up to receive monthly reports, contact

Facebook Live

IDFA and Dairy Foods magazine took to Facebook to provide additional live coverage of the Celebrating Excellence Luncheon on Tuesday, Jan 30. More than 5,000 users tuned into IDFA’s Facebook Live broadcast of the full celebration, and more than 770 users tuned in to Dairy Foods magazine’s Facebook Live broadcast of the Dairy Processor of the Year Award presentation.

Broadcast Live

In addition to the more than 1,100 attendees onsite, nearly 400 people from 50 countries viewed Dairy Forum sessions online through Broadcast Live, a live streaming of select sessions hosted by IDFA and Dairy Foods magazine. Members are still able to access the four sessions on the Broadcast Live website for free by creating an account and logging in.

To see examples of #DairyForum posts, visit Twitter, Facebook, and Instagram. To see IDFA’s recent #DairyForum and social media activity, follow @dairyidfa on TwitterFacebook and Instagram. Members are also encouraged to follow Michael Dykes, D.V.M., IDFA president and CEO, on Twitter at @michaeldykesdc.

For more information, contact Kruse at



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