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Dairy Facts 2016

‘Built, Not Born’ Contest to Reward Moms and Milk Drinkers

May 18, 2016

With less than one hundred days until the opening ceremony of the 2016 Olympic Games, the Milk Processor Education Program’s MilkLife® campaign, an official sponsor of Team USA, last week launched a new social media campaign and contest to celebrate the crucial role that moms -- and milk -- play in building champions.

The “Built, Not Born” social media contest asks moms to share photos of how they build their children to be “young champions” with the help of nutrients in white milk. To be eligible for a chance to win enough milk to fuel their kids' childhood, participants are encouraged to post photos on Instagram, Facebook and Twitter using #BuiltNotBorn. The contest deadline is June 5.

Milk processors can take advantage of this opportunity to share nutritional messages about milk by joining the conversation online with #BuiltNotBorn, and visiting MilkPEP’s U.S. Olympic Team Center to download and share “Built, Not Born” social media content.

For more information, contact Kim Purcell, manager of industry relations, at

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