IDFA and other members of the industry's Dairy Communications Management Team have been closely following the Food and Drug Administration's current milk sampling assignment, which aims to determine if dairy farms with previous drug residue violations in market-bound meat are producing milk that also contains drug residues. The survey of samples is now complete, and we expect FDA's Center for Veterinary Medicine to release the results of the survey later this spring.
In preparation, IDFA invites communications professionals from member companies to participate in a briefing on the industry's communications strategy and messaging. The webinar will be held March 4, 1:30 – 2:30 p.m. Eastern time.
Participants will hear from Peggy Armstrong, IDFA vice president of communications, who will outline the industry's overall communications strategy, and Jamie Jonker, vice president of scientific and regulatory affairs at the National Milk Producers Federation, who is the national industry spokesperson on this issue. Stacey Stevens, vice president of media and industry affairs at Dairy Management Inc., will present top-line results from consumer focus groups.
To participate in the webinar, email Jessica Matsko, IDFA administrative assistant, at email@example.com and include your name, title and company name. IDFA will send the login information, along with a preliminary agenda.
For more information, contact Armstrong at firstname.lastname@example.org.