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IDFA Seeks Feedback on Meetings, Offers Time-Saving QR Codes

Aug 15, 2012

IDFA's Meetings and Educational Services Department is seeking member input to ensure that all association events and activities meet the broad needs of the industry and offer relevant and timely material in the most effective setting. The department also aims to use new technology, whenever possible, to save members time and money.

"If you've attended an IDFA event in the past several years, you may receive an email asking you to complete a brief survey. Please take a few minutes to share your thoughts and experiences with us, so we may design our activities around your educational needs and preferences," said Diana Carmenates, IDFA vice president of meetings and educational services.

IDFA's series of webinars is a good example of a new offering that grew out of member requests for training without travel. Another time-saving technology option is the QR (quick response) code that IDFA is now including on its save-the-date cards and other printed material.

The code is a square box of black dots arranged in a pattern, which has an encoded link. By using a smartphone application, such as QR Reader or KAYWA Reader, members can link directly from a printed piece to an online registration page or add dates to a personal calendar.

Members with questions may contact Carmenates at or Patrick Crosson, IDFA assistant and registrar for meetings and educational services,

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