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Agencies Put Standards for Marketing to Children on Hold

Jul 16, 2010

An interagency report on voluntary standards for marketing to children, originally scheduled to be presented to Congress this week, has been delayed, according to a report in "The Wall Street Journal." A spokesperson for Federal Trade Commission, one of the agencies in the working group, confirmed the delay but didn't provide a reason or a new target date, the article said. IDFA opposed the proposed standards when they were released last December, saying they would restrict many nutrient-rich dairy foods, like lowfat flavored milk and yogurt, reduced-fat cheese and fat free ice cream, from being marketed to kids and teens.

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