During the last few months, IDFA has gradually integrated social media into its regular communications efforts, and the results are promising. The 19 videos currently posted at IDFA's YouTube channel have received a total of 1,147 views.
By tweeting the good news about dairy using the Twitter handle "@dairyidfa," IDFA has attracted more than 150 followers who often re-tweet our news to a broader audience. We're also gaining Facebook fans for the International Dairy Show and IDFA.
How can you participate? Ask the youngest member of your staff, or contact IDFA staff members Jessica Matsko or Jeannette Roeder at (202) 737-4332.