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MilkPEP Promotions to Spotlight Value of Milk

Mar 23, 2009

In light of current economic conditions, the Milk Processor Education Program (MilkPEP) has added two feature incentive programs to spotlight the nutritional and economical value of milk at retail. In May, the "Get More Mileage with Milk" promotion will feature milk mustache celebrity Suze Orman, America’s leading personal finance guru, telling budget-minded families that serving nutrient-rich milk is a great way to help them maximize their grocery dollars. In July, point-of-sale materials for the “Cool Treat. Refreshing Value” promotion will showcase milk as summer’s budget-minded, kid-friendly treat. Processors may sign up for both programs today by calling 800-945-MILK. For more information, visit


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