Shaf Lalani serves as the General Manager for Mars Ice Cream. Since buying the DOVEBAR® 35 years ago, Mars has been an innovator in the Ice Cream category. Mars is a leader in confectionery, snacking, food, and pet care products and services and the maker of some of the world's most-loved brands, including a flourishing frozen treats segment.
In his position, Shaf supports more than 300 Associates based remotely and in Burr Ridge, Illinois, driving growth for the Ice Cream business. Additionally, he is a member of the Mars Wrigley North America Leadership Team and Mars Global Ice Cream Leadership Team.
Shaf joined Mars in 2004 as a shift manager in Newmarket, Canada. Since then, he held multiple positions for Mars in Canada, from Customer Supply Chain Manager for Chocolate to Retail Sales Director, leading a team of 250 representatives across Chocolate, Pet and Food segments. He also acted as the Strategic Category Development & Business Productivity Director and the Vice President of Sales for Mars Chocolate in Canada.
In 2014, Shaf continued his career trajectory at Mars, moving to the United States with his family as the Senior Director, Customer Marketing for Mars Chocolate North America. He led the team in leveraging shopper insights to optimize brand building in-store and drive category growth for customers. He then became Vice President of Customer Experience where he brought together several critical customer touchpoints to create go-to-market sales strategies. Before starting his current role with Mars Ice Cream, he served as the Vice President of Strategic Demand Leadership,
Shaf holds an undergraduate degree in Engineering from the University of Toronto and earned a Masters Certificate in Supply Chain Management from York University. As a thought leader and advocate for the industry, he also sits on the International Dairy Foods (IDFA) Ice Cream Board.
