Negar is currently the General Manager of Bel Brands USA, leading a purpose*full snacking portfolio (Babybel®, The Laughing Cow®, Boursin®) with a mission of championing healthier and more responsible food for all. She has successfully restored the portfolio to strong, profitable & responsible growth while executing an impactful transformation agenda. Previously, as the Global General Manager of The Laughing Cow® Negar led the development of the brand’s presence in over 120 countries and was instrumental in the development of a major joint venture in India. She was also the first female GM in Iran’s dairy industry, building a responsible and profitable business model rooted in transparency, inclusion, and mutual benefit. Under her leadership the business grew double digit, turned profitable, and transformed its culture, earning her recognition by the French government as an Officer in the French National Order of Merit in 2021.
Prior to joining Bel Group, Negar held a number of senior roles at Tetra Pak in multiple geographies and prior to that she worked in Banking Industry at TD Canada Trust in Canada.
Negar leads with resilience and purpose. She empowers people, fosters belonging, pushes boundaries, and creates environments where bold ideas thrive.
She holds an MBA from the University of Toronto (Rotman) and earlier graduate studies in Marketing in France. Negar serves on the boards of the Bel Foundation and the French American Chamber of Commerce.
