With more than 20 years of experience navigating consumer, regulatory and legislative issues surrounding food, beverages, agriculture and nutrition, Matt leads IDFA’s communications and public affairs activities, with a particular focus on advancing IDFA’s advocacy priorities and coordinating organizational strategy. Matt brings a results-based approach to strategic communications and public affairs planning, implementation and reporting, and has strong relationships with influencers in the food, beverage and agriculture space. As Executive Director of the IDFA Foundation, Matt is building a first-class charitable entity within IDFA that uses research, grant-making, and strategic collaboration for social impact. The IDFA Foundation will increase awareness about positive nutrition outcomes related to dairy foods and beverages, support the dairy industry’s efforts to address environmental sustainability, and offer research and educational tools to build a more diverse and inclusive workforce within the food and beverage sector.
Matt most recently served as Director of Communications for the U.S. Department of Agriculture (USDA) in the Biden Administration under Secretary of Agriculture Tom Vilsack; prior to USDA, Herrick served as Senior Vice President of Executive and Strategic Communications for IDFA from April 2019 until January 2021. Previously, Matt served as Managing Director, Communications for The Rockefeller Foundation, one of the world’s most renowned institutions with a legacy in global food security. Prior to that, he was Senior Vice President with Story Partners public affairs in Washington, D.C., where he founded and managed the agency’s food, nutrition, and trade practice, working with trade associations, food companies, and foundations. He served in the Obama Administration, first as Press Director and spokesperson for the U.S. Agency for International Development (USAID), and then as Director of Communications for USDA under Secretary Tom Vilsack. Matt also led communications and media relations for Oxfam America, served as speechwriter and spokesperson for USDA’s Foreign Agricultural Service, and worked as a newspaper and magazine reporter. He holds a BA from the College of the Holy Cross and an MA from Syracuse University’s Newhouse School of Public Communications.