Join IDFA’s Public Affairs & Communications leaders for a webinar covering the latest polling on how American consumers view the Make America Healthy Again (MAHA) movement, and how those views are impacting consumer perception of milk and dairy products. The MAHA movement began just 1 year ago and already has spurred changes across the U.S. food and beverage sector, from government policy to how food is manufactured, labeled, and marketed. In February and September 2025, IDFA and polling partner Morning Consult conducted two broad surveys of 2,200 Americans to determine how their thoughts, opinions, and behaviors have been impacted by MAHA. This webinar will share the latest results, offer IDFA’s analysis, and begin to look at where the MAHA movement goes from here.
Speakers:
Matt Herrick
Executive Vice President, Chief Impact Officer
Andrew Jerome
Vice President, Communications
Registration
IDFA is offering this webinar free to IDFA members only. If you have any questions about membership, please email membership@idfa.org.
Questions: If you have questions or need assistance with the registration process, please contact IDFA at 202-737-4332 or registrar@idfa.org.