Overview
Dairy Forum heads to Orlando, Fla., in 2027 with the premier annual event for dairy business leaders.
Presented by the International Dairy Foods Association, Dairy Forum convenes more than 1,200 executives from dairy processors, cooperatives, retailers and suppliers to strengthen collaboration, spark innovation, and shape a bold, dynamic future for the industry.
Spread across four days, Dairy Forum includes dozens of insightful sessions, engaging keynotes, interactive panels, exclusive sponsor presentations, receptions, meals, and vibrant networking opportunities designed to inspire, unite, and energize dairy leaders like you.





Agenda
*All Times Eastern Print Agenda
| January 24, 2027 | Event | Speaker | Location |
|---|---|---|---|
| 7:30am | Morning Golf Tournament | The Ritz-Carlton Golf Club | |
| 9:00am |
5k Fun Run/Walk
|
Valencia Terrace and Lawn | |
| 12:30pm | Afternoon Golf Tournament | The Ritz-Carlton Golf Club | |
| 2:00pm - 4:00pm |
IDFA Executive Council Meeting (invitation only)
|
||
| 4:30pm - 5:00pm |
NextGen Welcome (invitation only)
|
||
| 5:00pm - 5:45pm | Chairman’s Reception (invitation only) | ||
| 6:00pm - 7:00pm | Chairman’s Lecture featuring Dana Perino | Coquina Ballroom | |
| 7:00pm - 8:30pm | Welcome Reception | Valencia Lawn | |
| January 25, 2027 | Event | Speaker | Location |
| 8:30am - 9:30am | President’s Breakfast | Coquina Ballroom | |
| 9:30am - 9:45am | Networking Break | Mediterranean Ballroom Prefunction | |
| 9:45am - 10:45am |
Deep Dive Session: The Future of Food Policy Starts in the States
|
Mediterranean Ballroom Salon 4 | |
|
State legislatures are increasingly taking the lead on food policy, advancing measures ranging from ingredient bans and warning-label requirements to new compliance obligations for food and beverage companies. Fueled by the Make America Healthy Again movement and advocacy from consumer groups, these efforts are creating a complex patchwork of regulations across the country. This panel brings together diverse perspectives from industry, legal and consumer advocacy leaders to examine how state-level food policy is shaped, why these efforts are gaining momentum and what they mean for the future of food regulation. Gain valuable insight into the drivers behind today's policy debates, the legal and business challenges they create and the strategies stakeholders are using to influence the outcome. |
|||
| 9:45am - 10:45am | Deep Dive Session: Back to the Future with Dairy Plant Design | Mediterranean Ballroom Salon 5 | |
|
Experience is a powerful design tool. This session explores how dairy companies can apply lessons from past plant startups, expansions and equipment upgrades to make smarter decisions for future facilities and capital projects. Industry leaders, engineers, equipment suppliers and hygienic design experts will share real-world insights on facility design, equipment selection, commissioning, validation and operational readiness, highlighting what they wish they had known earlier. The discussion will also examine how automation and AI-enabled tools, from process monitoring and predictive maintenance to automated CIP verification and digital documentation, can help improve food safety, reduce downtime and identify risks before they become costly problems. Attendees will leave with practical strategies for designing dairy facilities that are easier to clean, maintain, validate and operate for long-term success. |
|||
| 10:45am - 11:00am | Networking Break | Mediterranean Ballroom Prefunction | |
| 11:00am - 12:00pm | Deep Dive Session: The Next 5 Years of Dairy Trade Policy | Mediterranean Ballroom Salon 4 | |
|
Global trade is entering a period of significant change, creating both challenges and opportunities for U.S. dairy. Recent years have brought uncertainty around USMCA, escalating tariff disputes, intensifying competition with China and geopolitical instability that is reshaping global commerce. As companies adapt to this evolving landscape, identifying new markets and growth opportunities will be critical to maintaining competitiveness and resilience. Join leading trade experts for a candid discussion on the forces shaping the future of international trade, what they mean for U.S. dairy exports and how the industry can position itself for success in an increasingly complex global marketplace. |
|||
| 11:00am - 12:00pm |
Deep Dive Session: Extended Producer Responsibility and the Future of Packaging
|
Mediterranean Ballroom Salon 5 | |
|
2026 was the wake-up call for leaders across the dairy industry as companies felt the sticker shock and operational complexity of multiple performance-driven state Extended Producer Responsibility (EPR) laws. As performance-based EPR programs continue to expand, companies must navigate a complex and evolving landscape that is reshaping supply chains, packaging decisions, brand reputation and investor expectations. Hear from experts representing different perspectives as they examine the real-world impacts of EPR, the opportunities for innovation and the strategies forward-thinking companies are using to turn compliance into a competitive advantage in a rapidly changing marketplace. |
|||
| 12:15pm - 2:00pm | Lunch Session featuring Peter Zeihan | Coquina Ballroom | |
| 2:00pm - 2:15pm | Networking Break | Mediterranean Ballroom Prefunction | |
| 2:15pm - 3:00pm | Partner Content Session: Building a Better Future for Dairy and the Environment | Mediterranean Ballroom Salon 5 | |
|
Food companies and retailers are working alongside dairy producers and supply chain partners to utilize ready-now technologies like methane-reducing feed ingredients to help meet Scope 3 and industry-wide greenhouse gas reduction goals, while also satisfying consumer expectations. This panel will share examples of how these solutions have already provided significant, verified GHG reductions in supply chains, while also providing farmers with another steady source of income – and consumers with a safe, high-quality and sustainable source of protein they trust. |
|||
| 2:15pm - 3:00pm |
Partner Content Session: Unlocking the Next Wave of Growth in Cultured Dairy
Sponsored By:
|
Mediterranean Ballroom Salon 4 | |
|
Consumer demand for high-protein, value-added dairy products continues to reshape the cultured dairy category. From Greek yogurt and skyr to protein-enriched and functional offerings, brands are investing in new products designed to meet evolving consumer expectations for nutrition, taste and convenience. At the same time, dairy manufacturers face increasing pressure to improve operational efficiency, advance sustainability goals, and create meaningful differentiation in an increasingly competitive marketplace. Join Tetra Pak for a discussion on how leading dairy brands are leveraging innovation across both processing and packaging to unlock new opportunities for growth. From high-protein production technologies to next-generation paper-based packaging formats for yogurt, cultured dairy desserts and fresh cheese products, attendees will gain insights into the future of cultured dairy and new opportunities for value creation. |
|||
| 3:15pm - 4:00pm |
Partner Content Session: AI in Action Across the Dairy Value Chain
Sponsored By:
|
Mediterranean Ballroom Salon 4 | |
|
Artificial intelligence is rapidly reshaping the dairy value chain, creating new opportunities to improve efficiency, visibility and decision-making. From the farm and transportation networks to processing plants and consumer engagement, dairy leaders are evaluating how AI can deliver measurable business value today. This session will explore how companies are using AI to connect siloed systems, prioritize the data that matters most and reduce manual work without adding risk. Attendees will gain practical insights into where AI is driving results across dairy operations and how to turn data into smarter business decisions. |
|||
| 2:15pm - 3:15pm |
International Trade Committee Meeting
|
||
| 2:15pm - 3:15pm |
Regulatory & Legal Community Meeting
|
||
| 2:15pm - 2:45pm |
Media Meet-and-Greet (invitation only)
|
||
| 2:45pm - 3:15pm |
Press Briefing (invitation only)
|
||
| 3:30pm - 5:00pm | Foundation Cornhole Tournament | Valencia Lawn | |
| 5:00pm - 6:00pm | Women in Dairy Event | Citrus Garden | |
| 6:00pm - 7:30pm |
PAC Reception (invitation only)
|
Primo Terrace | |
| January 26, 2027 | Event | Speaker | Location |
| 8:30am - 9:30am | Breakfast Session: Dairy's Economic Outlook for 2027 and Beyond | Coquina Ballroom | |
|
As dairy demand continues to grow both at home and abroad, what lies ahead for dairy farmers, processors, and the broader industry? This panel of leading economic experts will examine the outlook for dairy production and processing in 2027 and beyond, exploring the market forces, policy developments, and investment trends shaping the industry's future. From emerging consumer demand and global market opportunities to trade uncertainty, workforce challenges, and competing international policies, panelists will provide critical insights into the opportunities and risks ahead. Attendees will gain a deeper understanding of the economic fundamentals driving dairy's growth and the factors most likely to influence investment, innovation, and competitiveness across the industry in the years to come. |
|||
| 9:30am - 9:45am | Networking Break | Mediterranean Ballroom Prefunction | |
| 9:45am - 10:45am |
Deep Dive Session: Securing Dairy’s Workforce Future
|
Mediterranean Ballroom Salon 4 | |
|
Workforce challenges remain one of the most pressing issues facing the dairy industry as immigration enforcement increases and policymakers continue to debate the future of the U.S. immigration system. This session will explore the political and legislative landscape shaping workforce policy, including the prospects for bipartisan immigration reform, the future of H-2A and year-round workforce solutions and the impact of recent administrative actions on dairy employers. Featuring insights from labor experts, policy strategists and industry leaders, the discussion will examine whether a broader agreement on border security, enforcement and workforce modernization is possible and what it could mean for dairy businesses. Attendees will gain a clearer understanding of the policy outlook and the potential implications for workforce planning, operations and long-term industry growth. |
|||
| 9:45am - 10:45am |
Deep Dive Session: Food Safety Culture Starts with the C-Suite
|
Mediterranean Ballroom Salon 5 | |
|
Food safety culture starts at the top. While Food Safety and Quality Assurance teams play a critical role, lasting success depends on active engagement from senior leadership. This session examines how executives can embed food safety into business strategy by driving accountability, prioritizing resources and making principle-based decisions that protect consumers and strengthen organizational resilience. Attendees will gain insight into the legal responsibilities and business risks associated with weak food safety oversight, as well as the leadership practices that help build a culture where food safety is not just a function, but a core corporate value. |
|||
| 10:45am - 11:00am | Networking Break | Mediterranean Ballroom Prefunction | |
| 11:00am - 12:00pm |
Deep Dive Session: The Next Chapter of Dairy’s Healthy Halo
|
Mediterranean Ballroom Salon 4 | |
|
Dairy’s reputation as a nutritious, protein-rich food has never been stronger, but maintaining and expanding that “healthy halo” will require new partnerships and innovative approaches. Join leaders from government, retail and the nonprofit sector as they explore how organizations are working to increase access to healthy foods and improve nutrition outcomes, creating new opportunities for dairy to play a leading role. From the U.S. Department of Health and Human Services’ new MAHA ELEVATE initiative to retailer incentive programs and nonprofit efforts focused on closing protein gaps, this discussion will highlight emerging collaborations that can help bring dairy’s nutrition benefits to more consumers and communities. Learn where momentum is building, who the key partners are and how the dairy industry can engage to turn opportunity into impact. |
|||
| 11:00am - 12:00pm | Deep Dive Session: Outside the Bottle and Into the Future with Entrepreneurship | Mediterranean Ballroom Salon 5 | |
|
Dairy is at a pivotal moment. Shifting consumer expectations, evolving nutrition needs, emerging technologies, sustainability pressures and new routes to market are reshaping not only what dairy can offer, but how the industry defines dairy itself. Using entrepreneurship as a lens, this session will explore how founders and innovators are challenging long-held assumptions about where value is created and how products, ingredients, technologies and business models reach the market. Panelists will discuss emerging opportunities to expand dairy's reach, accelerate innovation and create new sources of demand while building on the trust, nutrition, and functionality that have long been the foundation of the category. Attendees will leave with a broader perspective on the future size, scope and possibilities of the dairy market. |
|||
| 12:15pm - 2:00pm | Lunch Session featuring Kevin Brown | Coquina Ballroom | |
| 2:00pm - 3:00pm |
NextGen Leadership Roundtable (invitation only)
|
||
| 2:15pm - 3:00pm | Partner Content Session: The Next Frontier Beyond Protein | Mediterranean Ballroom Salon 4 | |
|
As protein demand continues to surge, dairy manufacturers are asking what comes next and how to capitalize on trends like GLP-1. New consumer research suggests the bigger opportunity lies in understanding the consumer needs driving protein demand in the first place. Consumers are turning to protein not for its own sake, but to support healthy aging, weight management, satiety, wellness, performance and convenience. Drawing on proprietary consumer research and market insights, this session will challenge conventional thinking around protein, explore the needs fueling demand beyond the GLP-1 narrative and identify the growth platforms most likely to shape the next decade of dairy innovation. Attendees will leave with a framework for where to place innovation bets and how to create value beyond protein claims. |
|||
| 2:15pm - 3:00pm |
Partner Content Session
|
Mediterranean Ballroom Salon 5 | |
| 2:15pm - 3:15pm |
Economic Policy Committee (invitation only)
|
||
| 3:30pm - 4:30pm |
Sustainability Committee Meeting (invitation only)
|
||
| 5:00pm - 6:30pm |
Cocktails and Conversations
Sponsored By:
|
Valencia Lawn | |
| 9:00am | NextGen Nightcap | EvrBar | |
| January 27, 2027 | Event | Speaker | Location |
| 8:00am - 9:00am | General Session: Dairy Marketing & Innovation in a Changing Environment | Coquina Ballroom | |
|
Consumer expectations around health and wellness are evolving as demand for protein grows, GLP-1 medications influence eating habits, and shoppers seek foods that deliver nutrition, convenience, and satisfaction. Dan Frommer, founder and editor-in-chief of The New Consumer, will share original research on shifting consumer behaviors before moderating a discussion with dairy innovation and marketing leaders. Together, they will explore how companies are responding with new products, formats, and messaging strategies across categories ranging from high-protein beverages and cultured dairy to cheese and snacks. Attendees will gain insights into the trends shaping consumer demand and how dairy can innovate to meet the needs of a more intentional shopper. |
|||
| 9:00am - 10:00am | Closing Session: Inside the 120th Congress and What It Means for Dairy | Coquina Ballroom | |
|
This fireside chat will provide an insider's perspective on 120th Congress and what these changes mean for the dairy industry's priorities. As policymakers look toward 2027 and the 2028 presidential election cycle, shifting political dynamics in the U.S. House and Senate will shape the legislative agenda and influence how the Trump Administration advances its priorities. With divided political interests, increased reliance on the U.S. Senate and expanded use of executive authority, businesses face a complex and evolving policy environment. What should dairy companies expect from Washington in the years ahead? How will advocacy strategies need to adapt? Drawing on experience from senior government roles, extensive bipartisan relationships, and deep knowledge of the political process, this panel of Washington experts will provide insights to help attendees navigate what promises to be an active and consequential 120th Congress. |
|||
Deep Dive Session: The Future of Food Policy Starts in the States
State legislatures are increasingly taking the lead on food policy, advancing measures ranging from ingredient bans and warning-label requirements to new compliance obligations for food and beverage companies. Fueled by the Make America Healthy Again movement and advocacy from consumer groups, these efforts are creating a complex patchwork of regulations across the country. This panel brings together diverse perspectives from industry, legal and consumer advocacy leaders to examine how state-level food policy is shaped, why these efforts are gaining momentum and what they mean for the future of food regulation. Gain valuable insight into the drivers behind today's policy debates, the legal and business challenges they create and the strategies stakeholders are using to influence the outcome.
Deep Dive Session: Back to the Future with Dairy Plant Design
Experience is a powerful design tool. This session explores how dairy companies can apply lessons from past plant startups, expansions and equipment upgrades to make smarter decisions for future facilities and capital projects. Industry leaders, engineers, equipment suppliers and hygienic design experts will share real-world insights on facility design, equipment selection, commissioning, validation and operational readiness, highlighting what they wish they had known earlier. The discussion will also examine how automation and AI-enabled tools, from process monitoring and predictive maintenance to automated CIP verification and digital documentation, can help improve food safety, reduce downtime and identify risks before they become costly problems. Attendees will leave with practical strategies for designing dairy facilities that are easier to clean, maintain, validate and operate for long-term success.
Deep Dive Session: The Next 5 Years of Dairy Trade Policy
Global trade is entering a period of significant change, creating both challenges and opportunities for U.S. dairy. Recent years have brought uncertainty around USMCA, escalating tariff disputes, intensifying competition with China and geopolitical instability that is reshaping global commerce. As companies adapt to this evolving landscape, identifying new markets and growth opportunities will be critical to maintaining competitiveness and resilience. Join leading trade experts for a candid discussion on the forces shaping the future of international trade, what they mean for U.S. dairy exports and how the industry can position itself for success in an increasingly complex global marketplace.
Deep Dive Session: Extended Producer Responsibility and the Future of Packaging
2026 was the wake-up call for leaders across the dairy industry as companies felt the sticker shock and operational complexity of multiple performance-driven state Extended Producer Responsibility (EPR) laws. As performance-based EPR programs continue to expand, companies must navigate a complex and evolving landscape that is reshaping supply chains, packaging decisions, brand reputation and investor expectations. Hear from experts representing different perspectives as they examine the real-world impacts of EPR, the opportunities for innovation and the strategies forward-thinking companies are using to turn compliance into a competitive advantage in a rapidly changing marketplace.
Partner Content Session: Building a Better Future for Dairy and the Environment
Food companies and retailers are working alongside dairy producers and supply chain partners to utilize ready-now technologies like methane-reducing feed ingredients to help meet Scope 3 and industry-wide greenhouse gas reduction goals, while also satisfying consumer expectations. This panel will share examples of how these solutions have already provided significant, verified GHG reductions in supply chains, while also providing farmers with another steady source of income – and consumers with a safe, high-quality and sustainable source of protein they trust.
Partner Content Session: Unlocking the Next Wave of Growth in Cultured Dairy
Consumer demand for high-protein, value-added dairy products continues to reshape the cultured dairy category. From Greek yogurt and skyr to protein-enriched and functional offerings, brands are investing in new products designed to meet evolving consumer expectations for nutrition, taste and convenience.
At the same time, dairy manufacturers face increasing pressure to improve operational efficiency, advance sustainability goals, and create meaningful differentiation in an increasingly competitive marketplace.
Join Tetra Pak for a discussion on how leading dairy brands are leveraging innovation across both processing and packaging to unlock new opportunities for growth. From high-protein production technologies to next-generation paper-based packaging formats for yogurt, cultured dairy desserts and fresh cheese products, attendees will gain insights into the future of cultured dairy and new opportunities for value creation.
Partner Content Session: AI in Action Across the Dairy Value Chain
Artificial intelligence is rapidly reshaping the dairy value chain, creating new opportunities to improve efficiency, visibility and decision-making. From the farm and transportation networks to processing plants and consumer engagement, dairy leaders are evaluating how AI can deliver measurable business value today. This session will explore how companies are using AI to connect siloed systems, prioritize the data that matters most and reduce manual work without adding risk. Attendees will gain practical insights into where AI is driving results across dairy operations and how to turn data into smarter business decisions.
Breakfast Session: Dairy's Economic Outlook for 2027 and Beyond
As dairy demand continues to grow both at home and abroad, what lies ahead for dairy farmers, processors, and the broader industry? This panel of leading economic experts will examine the outlook for dairy production and processing in 2027 and beyond, exploring the market forces, policy developments, and investment trends shaping the industry's future. From emerging consumer demand and global market opportunities to trade uncertainty, workforce challenges, and competing international policies, panelists will provide critical insights into the opportunities and risks ahead. Attendees will gain a deeper understanding of the economic fundamentals driving dairy's growth and the factors most likely to influence investment, innovation, and competitiveness across the industry in the years to come.
Corey Geiger
Corey Geiger is an internationally recognized expert in dairy economics and agricultural markets. His analysis and commentary are sought by major media outlets including The Wall Street Journal, NBC News, Politico, Bloomberg, The Atlantic, and leading agricultural publications across the country.
Corey currently serves as Lead Dairy Economist at CoBank, where he contributes influential research through the Knowledge Exchange Division. His work helps industry leaders, policymakers, and producers navigate evolving market dynamics across the dairy and animal protein sectors.
Before joining the Farm Credit System, Corey spent nearly 30 years with Hoard’s Dairyman, ultimately serving as the lead editor. He led the launch of the publication’s fourth language edition, Hoard’s Dairyman China. Last year, Corey was honored as the 2026 World Dairy Expo Industry Person of the Year and with the 2026 Holstein Association USA Distinguished Leadership Award.
John Newton, PhD
Dr. John Newton is the Vice President of Public Policy and Economic Analysis at the American Farm Bureau Federation, leading the organization’s government relations, advocacy, and economics teams. He previously served as the Republican Chief Economist for the U.S. Senate Committee on Agriculture, Nutrition & Forestry and led Terrain, a research group supporting Farm Credit Associations.
With more than two decades of experience—including roles at the U.S. Department of Agriculture and the University of Illinois—Dr. Newton is a recognized expert in food and agriculture policy. A Kentucky native, he holds two master’s degrees and a Ph.D. from The Ohio State University, which honored him with its Distinguished Alumni Award in 2021.
Julian Binfield, PhD
Julian is the Assistant Director of the Food and Agricultural Policy Research Institute (FAPRI). He is a Research Assistant Professor at the University of Missouri where he has worked for the last 25 years. Prior to taking his position at Missouri Julian worked for Teagasc in Ireland as a livestock economist.
At FAPRI Julian has worked on a number of international projects, including with the UK, Ireland and South Africa. Recently he took responsibility for the FAPRI U.S. and international dairy economic models. Over the years he has worked on different commodities, and analyzed domestic and trade policy changes and their impact on the agriculture and food sectors.
Julian has a PhD from the University of Missouri, a Masters from the University of Reading, and an undergraduate degree from the University of Manchester.
Kyle Jensen
Kyle Jensen serves as the Vice President of Global Sales and Marketing at Hilmar Inc bringing more than three decades of experience to the company. His journey with Hilmar began in 1994 as a summer intern, and since then, he has developed a broad skill set across various roles and functions within the organization. Jensen has taken on leadership responsibilities in Manufacturing, Technical Services, and Commercial sectors. Now, in his current position, he leads the Commercial division, directing strategies for both cheese and ingredient businesses to achieve customer and product goals.
Jensen serves on several industry boards, including the International Dairy Foods Association (IDFA), the United States Dairy Export Council (USDEC), and the Wisconsin Cheesemakers Association. He currently is Vice Chair for the IDFA Ingredients Segment Board and Chairs the USDEC Trade Policy Committee.
In 2025, Jensen was appointed by the Secretary of Agriculture and the U.S. Trade Representative (USTR) as a technical advisor (ATAC) for Animal and Animal Products, ensuring U.S. trade policy and negotiating objectives are understood and communicated to reflect both public and private sector interests.
Jensen holds a Master’s degree in food science and technology from Mississippi State University and a bachelor’s degree from California Polytechnic State University, San Luis Obispo.
He and his wife, Yvette, have three children and divide their time between Hilmar, California, and Gilbert, Arizona
Phil Plourd
Phil Plourd has spent more than 30 years exploring agricultural markets and the food industry. Today, he’s the Executive Director of the Wisconsin Dairy Products Association, representing a cornerstone industry in the nation’s leading dairy state. Phil also advises the insights team at EA Risk, where he built much of his career. Phil cohosts the acclaimed Dairy Download podcast and authors the highly regarded Monday Morning Demand Notes column. He also enjoys grocery shopping more than the average American.
Phil resides near Madison, Wisconsin with wife Rhonda and daughters Rebecca and Leah. He is currently President of the Board of Directors of Big Brothers Big Sisters of Dane County and his family is involved with Madison Library Foundation.
Deep Dive Session: Securing Dairy’s Workforce Future
Workforce challenges remain one of the most pressing issues facing the dairy industry as immigration enforcement increases and policymakers continue to debate the future of the U.S. immigration system. This session will explore the political and legislative landscape shaping workforce policy, including the prospects for bipartisan immigration reform, the future of H-2A and year-round workforce solutions and the impact of recent administrative actions on dairy employers. Featuring insights from labor experts, policy strategists and industry leaders, the discussion will examine whether a broader agreement on border security, enforcement and workforce modernization is possible and what it could mean for dairy businesses. Attendees will gain a clearer understanding of the policy outlook and the potential implications for workforce planning, operations and long-term industry growth.
Deep Dive Session: Food Safety Culture Starts with the C-Suite
Food safety culture starts at the top. While Food Safety and Quality Assurance teams play a critical role, lasting success depends on active engagement from senior leadership. This session examines how executives can embed food safety into business strategy by driving accountability, prioritizing resources and making principle-based decisions that protect consumers and strengthen organizational resilience. Attendees will gain insight into the legal responsibilities and business risks associated with weak food safety oversight, as well as the leadership practices that help build a culture where food safety is not just a function, but a core corporate value.
Deep Dive Session: The Next Chapter of Dairy’s Healthy Halo
Dairy’s reputation as a nutritious, protein-rich food has never been stronger, but maintaining and expanding that “healthy halo” will require new partnerships and innovative approaches. Join leaders from government, retail and the nonprofit sector as they explore how organizations are working to increase access to healthy foods and improve nutrition outcomes, creating new opportunities for dairy to play a leading role. From the U.S. Department of Health and Human Services’ new MAHA ELEVATE initiative to retailer incentive programs and nonprofit efforts focused on closing protein gaps, this discussion will highlight emerging collaborations that can help bring dairy’s nutrition benefits to more consumers and communities. Learn where momentum is building, who the key partners are and how the dairy industry can engage to turn opportunity into impact.
Deep Dive Session: Outside the Bottle and Into the Future with Entrepreneurship
Dairy is at a pivotal moment. Shifting consumer expectations, evolving nutrition needs, emerging technologies, sustainability pressures and new routes to market are reshaping not only what dairy can offer, but how the industry defines dairy itself. Using entrepreneurship as a lens, this session will explore how founders and innovators are challenging long-held assumptions about where value is created and how products, ingredients, technologies and business models reach the market. Panelists will discuss emerging opportunities to expand dairy's reach, accelerate innovation and create new sources of demand while building on the trust, nutrition, and functionality that have long been the foundation of the category. Attendees will leave with a broader perspective on the future size, scope and possibilities of the dairy market.
Partner Content Session: The Next Frontier Beyond Protein
As protein demand continues to surge, dairy manufacturers are asking what comes next and how to capitalize on trends like GLP-1. New consumer research suggests the bigger opportunity lies in understanding the consumer needs driving protein demand in the first place. Consumers are turning to protein not for its own sake, but to support healthy aging, weight management, satiety, wellness, performance and convenience.
Drawing on proprietary consumer research and market insights, this session will challenge conventional thinking around protein, explore the needs fueling demand beyond the GLP-1 narrative and identify the growth platforms most likely to shape the next decade of dairy innovation. Attendees will leave with a framework for where to place innovation bets and how to create value beyond protein claims.
General Session: Dairy Marketing & Innovation in a Changing Environment
Consumer expectations around health and wellness are evolving as demand for protein grows, GLP-1 medications influence eating habits, and shoppers seek foods that deliver nutrition, convenience, and satisfaction. Dan Frommer, founder and editor-in-chief of The New Consumer, will share original research on shifting consumer behaviors before moderating a discussion with dairy innovation and marketing leaders. Together, they will explore how companies are responding with new products, formats, and messaging strategies across categories ranging from high-protein beverages and cultured dairy to cheese and snacks. Attendees will gain insights into the trends shaping consumer demand and how dairy can innovate to meet the needs of a more intentional shopper.
Closing Session: Inside the 120th Congress and What It Means for Dairy
This fireside chat will provide an insider's perspective on 120th Congress and what these changes mean for the dairy industry's priorities. As policymakers look toward 2027 and the 2028 presidential election cycle, shifting political dynamics in the U.S. House and Senate will shape the legislative agenda and influence how the Trump Administration advances its priorities. With divided political interests, increased reliance on the U.S. Senate and expanded use of executive authority, businesses face a complex and evolving policy environment. What should dairy companies expect from Washington in the years ahead? How will advocacy strategies need to adapt? Drawing on experience from senior government roles, extensive bipartisan relationships, and deep knowledge of the political process, this panel of Washington experts will provide insights to help attendees navigate what promises to be an active and consequential 120th Congress.
Speakers
Julian Binfield, PhD
Assistant Director, Food and Agricultural Policy Research Institute | University of Missouri
Julian Binfield, PhD
Julian is the Assistant Director of the Food and Agricultural Policy Research Institute (FAPRI). He is a Research Assistant Professor at the University of Missouri where he has worked for the last 25 years. Prior to taking his position at Missouri Julian worked for Teagasc in Ireland as a livestock economist.
At FAPRI Julian has worked on a number of international projects, including with the UK, Ireland and South Africa. Recently he took responsibility for the FAPRI U.S. and international dairy economic models. Over the years he has worked on different commodities, and analyzed domestic and trade policy changes and their impact on the agriculture and food sectors.
Julian has a PhD from the University of Missouri, a Masters from the University of Reading, and an undergraduate degree from the University of Manchester.
Kevin Brown
Speaker & Creator of The Hero Effect®
Kevin Brown
Kevin Brown’s unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. He grew up in Muskegon, Michigan where his blue-collar roots taught him the value of hard work and determination. With a streetwise aptitude and a never quit attitude, he worked his way from the front lines in business to the executive boardroom.
Kevin understands what drives organizational excellence and customer loyalty. He knows first-hand how great brands think, feel and act. He is a branding and culture expert with a 30+ year career in franchise development. He spent the last 20 years of his corporate career as part of a leadership team that helped transform SERVPRO® from a little-known family business into the #1 franchise in their industry with annual revenues exceeding $2 billion dollars. Since 2016, he has traveled the world pursuing a mission to share The HERO Effect® message with as many people and organizations as possible.
The HERO Effect® is a simple philosophy that separates world-class organizations and high-performance people from everybody else. Kevin is passionate about helping people expand their vision, develop their potential, and grow their results. And, as the father of a child with autism he knows firsthand how the principles of true success reach beyond the boardroom and into the lives of real people facing the challenges of everyday life.
As a highly sought-after keynote speaker, Kevin has had the privilege of speaking to a wide variety of organizations including American Express, Delta Airlines, PayPal, ExxonMobil, Nationwide, H&R Block, Sprint, Ernst & Young, Million Dollar Round Table, Merck, Booz Allen Hamilton, and many more.
Kevin is the bestselling author of The Hero Effect® (2017/2019). In his second book, Unleashing Your Hero (Harper Collins Leadership/Nov 2021), Kevin shares how the heroes who transformed his life are people just like you. People who were willing to use their gifts and abilities to serve others at a high level. This book is a guide to help everyday people discover and unleash their hero at work and in life.
Kevin has received numerous honors, including being named one of the ‘Top 30 Motivational Speakers in the world for 2024 according to Global Gurus’, one of the ‘Top 10 Keynote Speakers of 2021’ by SpeakInc; one of the ‘Top 41 Motivational Speakers Who Can Energize Any Sales Team’ by ResourcefulSelling; among the ‘Top Customer Service Speakers’ by Eagles Talent Speakers Bureau; one of the ‘Best Keynote Speakers of 2019’ by NorthStar Meetings Group; and an elite and in-demand ‘Gold Star Speaker’ by GDA Speakers.
Kevin entertains, inspires, and challenges people to show up every day and make a positive difference at work and in life!
Corey Geiger
Lead Economist - Dairy | CoBank
Corey Geiger
Corey Geiger is an internationally recognized expert in dairy economics and agricultural markets. His analysis and commentary are sought by major media outlets including The Wall Street Journal, NBC News, Politico, Bloomberg, The Atlantic, and leading agricultural publications across the country.
Corey currently serves as Lead Dairy Economist at CoBank, where he contributes influential research through the Knowledge Exchange Division. His work helps industry leaders, policymakers, and producers navigate evolving market dynamics across the dairy and animal protein sectors.
Before joining the Farm Credit System, Corey spent nearly 30 years with Hoard’s Dairyman, ultimately serving as the lead editor. He led the launch of the publication’s fourth language edition, Hoard’s Dairyman China. Last year, Corey was honored as the 2026 World Dairy Expo Industry Person of the Year and with the 2026 Holstein Association USA Distinguished Leadership Award.
Kyle Jensen
Vice President of Global Sales and Marketing | Hilmar
Kyle Jensen
Kyle Jensen serves as the Vice President of Global Sales and Marketing at Hilmar Inc bringing more than three decades of experience to the company. His journey with Hilmar began in 1994 as a summer intern, and since then, he has developed a broad skill set across various roles and functions within the organization. Jensen has taken on leadership responsibilities in Manufacturing, Technical Services, and Commercial sectors. Now, in his current position, he leads the Commercial division, directing strategies for both cheese and ingredient businesses to achieve customer and product goals.
Jensen serves on several industry boards, including the International Dairy Foods Association (IDFA), the United States Dairy Export Council (USDEC), and the Wisconsin Cheesemakers Association. He currently is Vice Chair for the IDFA Ingredients Segment Board and Chairs the USDEC Trade Policy Committee.
In 2025, Jensen was appointed by the Secretary of Agriculture and the U.S. Trade Representative (USTR) as a technical advisor (ATAC) for Animal and Animal Products, ensuring U.S. trade policy and negotiating objectives are understood and communicated to reflect both public and private sector interests.
Jensen holds a Master’s degree in food science and technology from Mississippi State University and a bachelor’s degree from California Polytechnic State University, San Luis Obispo.
He and his wife, Yvette, have three children and divide their time between Hilmar, California, and Gilbert, Arizona
John Newton, PhD
Vice President Public Policy and Economic Analysis | American Farm Bureau Federation
John Newton, PhD
Dr. John Newton is the Vice President of Public Policy and Economic Analysis at the American Farm Bureau Federation, leading the organization’s government relations, advocacy, and economics teams. He previously served as the Republican Chief Economist for the U.S. Senate Committee on Agriculture, Nutrition & Forestry and led Terrain, a research group supporting Farm Credit Associations.
With more than two decades of experience—including roles at the U.S. Department of Agriculture and the University of Illinois—Dr. Newton is a recognized expert in food and agriculture policy. A Kentucky native, he holds two master’s degrees and a Ph.D. from The Ohio State University, which honored him with its Distinguished Alumni Award in 2021.
Dana Perino
Former White House Press Secretary, Political Commentator, and New York Times Bestselling Author
Dana Perino
Dana Perino is a seasoned political commentator, best-selling author, and former White House Press Secretary for President George W. Bush. Born in Evanston, Wyoming, and raised in Denver, Colorado, Dana's Midwestern roots and strong work ethic have propelled her to the forefront of political discourse and media.
Dana's career began in the media industry where she worked as a daily reporter covering local news. Her ability to distill complex topics into understandable segments quickly made her a standout. She moved on to Capitol Hill, leveraging her communication skills to serve as a staff assistant to Congressman Scott McInnis and later as a press secretary for Rep. Dan Schaefer. When Schaefer retired, Dana transitioned to the private sector before making her way back to public service.
In 2005, Dana became the Deputy Press Secretary under President George W. Bush, eventually rising to Press Secretary in 2007, a role she held until the end of Bush's second term. As only the second woman to ever hold this position, Dana was praised for her poise under pressure and her articulate defense of the administration's policies.
Post-White House, Dana turned her focus back to media. She joined Fox News Channel and quickly became a prominent voice on various programs, including co-hosting the network’s popular show, “The Five.” Her insight, combined with a refreshing personality, has made her a trusted figure for millions of viewers.
Author of multiple best-selling books, including "And the Good News Is,” “Lessons and Advice from the Bright Side" and "Let Me Tell You About Jasper... How My Best Friend Became America’s Dog," Dana leverages her experience and eloquence to offer life lessons and personal anecdotes that resonate with a broad audience. Beyond her professional duties, Dana is a mentor and supporter of various education and service initiatives, believing in the power of public service to create positive change.
Phil Plourd
Executive Director | Wisconsin Dairy Products Association
Phil Plourd
Phil Plourd has spent more than 30 years exploring agricultural markets and the food industry. Today, he’s the Executive Director of the Wisconsin Dairy Products Association, representing a cornerstone industry in the nation’s leading dairy state. Phil also advises the insights team at EA Risk, where he built much of his career. Phil cohosts the acclaimed Dairy Download podcast and authors the highly regarded Monday Morning Demand Notes column. He also enjoys grocery shopping more than the average American.
Phil resides near Madison, Wisconsin with wife Rhonda and daughters Rebecca and Leah. He is currently President of the Board of Directors of Big Brothers Big Sisters of Dane County and his family is involved with Madison Library Foundation.
Peter Zeihan
Geopolitical Strategist
Peter Zeihan
Peter Zeihan is a globally recognized leader in geopolitical strategy, or helping people understand how the world works. Peter combines an expert understanding of demography, economics, energy, politics, technology, and security to help clients best prepare for an uncertain future.
With clients spanning from Iowa to DC, and from Calgary to Seoul, Peter utilizes his unique worldview to help clients build more resilient operations, supply chains and business practices in our increasingly complex global environment.
Peter is a New York Times-bestselling author, whose books have been recommended by Mitt Romney, Fareed Zakaria and Ian Bremmer. His best-selling fourth title, The End of the World is Just the Beginning: Mapping the Collapse of Globalization, became available in June 2022. His first book, The Accidental Superpower was re-released in an updated 10th anniversary edition in 2024.
With a keen eye toward what will drive tomorrow’s headlines, his irreverent approach transforms topics that are normally dense and heavy into accessible, relevant takeaways for audiences of all types.
Over the course of his career, Peter has worked for the US State Department in Australia, the DC think tank community, and helped develop the analytical models for Stratfor, one of the world’s premier private intelligence companies. Peter founded his own firm — Zeihan on Geopolitics — in 2012 to provide a select group of clients with direct, independent analytical products. Today those clients represent a vast array of sectors including energy majors, financial institutions, business associations, agricultural interests, universities and the U.S. military.
Hotel
JW Marriott Orlando, Grande Lakes
Dairy Forum will be held at the JW Marriott Orlando, Grande Lakes in Orlando, Florida. A discounted room rate of $319 per night plus applicable taxes will be available to Dairy Forum attendees. The deadline to secure a room is Monday, January 4, 2027, or until the room block sells out. We have reserved a large block of rooms, but once the room block is full, we cannot guarantee that additional space will be available.
Hotel Reservation Policy: You must register for the Dairy Forum to be eligible for the conference discounted room rate. All registrants will receive a registration confirmation email that will include instructions on how to confirm your hotel reservation. Only one reservation is permitted per registrant. If a hotel guest is not registered for Dairy Forum, IDFA reserves the right to remove the guest room reservation from the conference room block without notice.
Hotel Cancellation Policy: Hotel reservations can be canceled up to twenty-four (24) hours prior to arrival without fees. If complete cancellation of an individual reservation takes place within twenty-four (24) hours of the scheduled arrival a cancellation fee equal to one (1) night room and tax will be charged by the hotel.
The Ritz-Carlton Golf Club, Grande Lakes
The Ritz-Carlton Golf Club, a gem in the region's golfing scene, offers a unique blend of sport and nature. Set on a beautiful ecological site, the course is a certified Audubon Sanctuary, featuring a vibrant mix of ponds, wetlands, live oaks and local fauna. As the privileged host of the PNC Championship, the 18-hole championship course tests the abilities of every skill level.
Schedule
7:30 a.m. Eastern – Morning Golf Tournament – Shotgun Start (Scramble)
12:30 p.m. Eastern – Afternoon Golf Tournament – Shotgun Start (Scramble)
Golf Tournament Registration Fee: $345
Registration includes greens fee, cart fee, practice facilities, light breakfast (morning players) or boxed lunch (afternoon players), beverages and service fees.
How to play a golf scramble?
In a scramble, each golfer in the foursome takes a shot from the tee. From that point, the team decides who has the best drive, and all players advance forward to that spot to take their second shots. This process continues, with the best shot being taken each time, until a member of the team is able to hole out. The team’s score for that particular hole is recorded as the number of team strokes it took to get the ball in the cup.
Sponsors

IDFA Foundation Cornhole Fundraiser

Join us on Monday afternoon, Jan. 25, from 4:15- 5:45 p.m. for the third annual Dairy Forum Cornhole Fundraiser to benefit the IDFA Foundation. All cornhole enthusiasts and novices are welcome. Register in groups of two or on your own to have an opportunity to play cornhole while also fundraising to make a difference for our industry and the communities where we work.
The fundraiser will include a round-robin tournament and playoff with the top eight players. The top two players at the end of the tournament will win their very own cornhole boards and a major award! 100% of the funds raised will support the IDFA Foundation, which promotes the health and wellbeing of people, communities, and our planet on behalf of U.S. dairy.
If you would like to support the IDFA Foundation, please click here.
Registration Fees
Individual $249
Doubles $399
Sponsors

5K Fun Walk/Run

Sunday, January 24 | 9:00 am
All levels of runners and walkers are invited to participate in the Dairy Forum 5K Fun Run/Walk. This event is a great way to start your day with a little cardio alongside your colleagues. The 5K (3.1 miles) route will lead you around the JW Marriott Orlando, Grande Lakes property.
Registration Fee: $75
Registration fees for Dairy Forum are based on your company's IDFA membership status. For more information about membership, please email membership@idfa.org.


FAQs
Q: Registration Payment by Check or ACH/Wire Transfer
The fastest and easiest way to register is online. If an invoice is required to submit payment by check or ACH/wire transfer, please email registrar@idfa.org.
Q: Registration Substitutions
Registration is non-transferable from one company to another; however, substitutions within companies are welcome at any time. Please email registrar@idfa.org if you would like to make a registration substitution.
Q: Registration Cancellation Policy
Registration cancellations received in writing will be accepted prior to December 18, 2026 for a full refund, minus a $75 processing fee. Cancellations received after December 18, 2026, will be eligible for a 50 percent refund, less the processing fee. Your Dairy Forum registration fee is non-refundable after January 4, 2027. Substitutions may be made without penalty. All cancellations and substitutions must be received in writing at registrar@idfa.org.
Q: Golf Tournament Cancellation Policy
All golf tournament cancellations will receive a full refund before December 18, 2026. No golf tournament refunds will be issued after December 18, 2026. All cancellations must be received in writing at registrar@idfa.org.
Q: 5K Fun Walk/Run Cancellation Policy
All 5K fun walk/run cancellations will receive a full refund before December 18, 2026. No 5k fun walk/run refunds will be issued after December 18, 2026. All cancellations must be received in writing at registrar@idfa.org.
Q: Foundation Cornhole Fundraiser Cancellation Policy
All Foundation Cornhole Fundraiser cancellations will receive a full refund before December 18, 2026. No Foundation Cornhole Fundraiser refunds will be issued after December 18, 2026. All cancellations must be received in writing at registrar@idfa.org.
Q: News Media
Credentialed members of the news media are welcome to register at a special rate by contacting press@idfa.org. News media must present credentials to qualify.
Q: Attire
Attire is business casual although we encourage attendees to dress comfortably for evening receptions which may be held outdoors.
Q: Affiliate Events
Affiliate events are non-IDFA sponsored events that take place before, during, or after Dairy Forum. These include, but are not limited to business meetings, receptions, dinners, group activities, and other functions. If you are interested in reserving space at the conference hotel for an affiliate meeting or event, please contact lgold@idfa.org. Space is limited, and requests will be considered on a first-come, first-served basis.
Questions: If you have questions or need assistance with the registration process, please contact IDFA at (202) 737-4332 or registrar@idfa.org.
Sponsor Information
Dairy Forum propels the dairy industry to new heights by providing attendees with the most cutting-edge information. Designed to elevate the industry and the businesses within it, Dairy Forum offers an unrivaled platform for exchanging ideas, fostering innovation, and cultivating meaningful connections. With a focus on empowering attendees with actionable insights, Dairy Forum equips them with the knowledge and tools necessary to navigate emerging trends, capitalize on opportunities, and overcome challenges. By attending Dairy Forum, industry professionals can expect to elevate their businesses, advance their expertise, and actively contribute to the conversation that shapes the future of dairy.
For those interested in sponsorship, Dairy Forum is the place to be seen and heard. Sponsorship is one of the best ways to brand your organization as a thought-leader and to highlight your commitment to advancing the dairy industry. IDFA offers various levels of sponsorship.

Please contact lgold@idfa.org for more information.
Highlight Your Dairy Products at Dairy Forum
Dairy Forum will feature a Dairy Bar showcasing some of the most popular and innovative products produced by our members. The Dairy Bar will feature a broad selection of dairy products including milk, yogurt, cheese, snack packs, ice cream, novelties, as well as other products and beverages. All products will be displayed for attendees to enjoy throughout the conference.
We hope that you will take advantage of this opportunity and consider donating a selection of your single serve products. To participate, please contact jmatsko@idfa.org.





































