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The words "live and active cultures" are persuasive to consumers. Two-thirds (67%) of consumers who heard of live and active cultures believe a product containing them is better for them, according to a 2021 survey of consumers by the International Food Information Council, or IFIC, and one in four consumers (25%) said digestive and gut health was their most desired benefit. 

To help consumers better identify yogurt, frozen yogurt, and other cultured dairy products containing live and active cultures, the International Dairy Foods Association offers the Live & Active Cultures (LAC) Seal for manufacturers. The LAC Seal is a voluntary certification available to all manufacturers of yogurt and cultured dairy products whose products contain a significant amount of cultures per gram of product at the time of manufacture. IDFA’s John Allan presented a 45-minute webinar on the Seal, its applications, what’s new, and how your company can begin using it to promote your products.

Moderated by:

John Allan

Vice President, Regulatory Affairs and International Standards