The Milk Processor Education Program launched its new "Great Gallon Give" program in Los Angeles on Monday with the help of Rebecca Romijn, the actress featured in the latest milk mustache ad. The new program will give away hundreds of thousands of gallons of milk - more than three million servings - to help raise awareness of the role milk plays in building strong families. As part of the program, milk processors plan to donate thousands of gallons of milk to their local food banks.

Read the news release here. Visit www.whymilk.com for more details.