Marketing to children offers a valuable way to encourage them to eat healthy, nutrient-rich foods, especially products that they fall short on, like dairy products. That’s why IDFA was so concerned about some of the proposed guidance released by a governmental working group of officials from the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control and Prevention, and the U.S. Department of Agriculture. Yesterday, IDFA filed general comments and specific nutrition comments, each expressing concerns about the proposal set forth in the Interagency Working Group’s (IWG) Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts. The proposed guidelines outline nutrition standards for marketing foods and beverages to children that would eliminate the marketing of many dairy products to children. Because of the group's broad definition of marketing, this proposed guidance could eliminate the sale of many products to children if their labeling, packaging or other attributes are deemed to be directed toward children. Kids are already missing out on the benefits of dairy foods, because very few children meet their recommended intakes of milk and milk products. Restricting the marketing of dairy foods could further reduce their consumption of dairy and the nutrients these products contain. In the comments, IDFA praised the self-regulatory efforts of the food industry overall, including the Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative (CFBAI). Yesterday the CFBAI announced that the criteria for advertising to children would now be consistent across all participating companies. How has your company responded to the proposed guidelines?