Groundbreaking research, conducted by McKinsey & Company and commissioned by IDFA, provides a new perspective on the steps dairy leaders can take to capture future growth in domestic and international markets.

Appearing in a Dairy Forum capstone session last week, the consultants outlined the insights gleaned from in-depth interviews with more than 50 CEOs of international dairy companies and a survey of more than 1,000 American households.

A new whitepaper, “A Wining Growth Formula for Dairy,” details the study’s findings and includes several data-driven recommendations for the dairy industry to consider. Download the white paper here. ADD LINK WHEN AVAILABLE -- USE COVER OF WHITE PAPER FOR PHOTO

Members with questions may contact Heather Soubra, IDFA chief of staff, at hsoubra@idfa.org.