There have been a lot of changes to make schools healthier, especially the updates to the school meal programs that started this school year. The U.S. Department of Agriculture is capitalizing on this by promoting a new initiative, Healthier School Day. The educational materials associated with the program include messages about the low-fat and fat-free milk required in school meals. This initiative allows a number of stakeholders to participate:

• students,
• school administrators,
• community members,
• parents,
• school employees and
• media.

While suppliers to schools aren’t specifically targeted, many of the information provided can still be useful for your company or your customers. To participate or raise the awareness of healthier food options in school, including dairy products, you can promote this USDA program. It can be as easy as adding a button to your website and announcing it on your Facebook page or Twitter feed using #schoolfoodsrule. You can highlight healthier school food options, including dairy products on your website or in other communications with customers. What can you do to tie your products into “Healthier School Day?”