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IDFA International Dairy Show Offers Exhibitors Great Savings, Ideal Venue

Dec 04, 2009

Contact: Peggy Armstrong

(December 4, 2009 - Washington, D.C.) The city of Dallas has a new slogan: "Live large. Think big." It describes the vitality of a city built on big dreams, freshly blazed trails and an attitude that all things are possible. That's just what the International Dairy Foods Association had in mind for exhibitors and attendees when it picked Dallas to host the inaugural International Dairy Show, September 13-15, 2010.

What the slogan doesn't capture, however, is the substantial savings that exhibitors will receive on many important trade show expenses. At the Dallas Convention Center, International Dairy Show exhibitors will save up to 10 percent on electrical services, and labor fees for those services will drop by as much as 50 percent. Exhbitors also will save up to 25 percent on telecommunications services.

"Dallas is excited to host the 2010 International Dairy Show, and it definitely shows. Every person we've met with has shown a very positive, can-do attitude," said Connie Tipton, IDFA president and CEO. "You won't find any unexpected fees here."

"The Dallas Convention Center is the ideal venue for the new show because it will offer a greater sense of community, something exhibitors and attendees told IDFA they were seeking," Tipton added. "The educational sessions, evening receptions and press room all will be located directly across from the exhibit hall, allowing more time for booth visits, networking and educational opportunities."

When the trade show closes each night, exhibitors and attendees will have a multitude of entertainment and dining options. Dallas offers a thriving culinary scene, 13 trendy entertainment districts, professional sporting events, a leading arts district and endless shopping opportunities. Visitors can choose to ride the light-rail system or the free McKinney Avenue Trolley from the beautiful Dallas Arts District throughout the Uptown area where many restaurants, pubs, boutique hotels and shops are located.

Dallas Love Field Airport is a quick 10-minute ride from downtown, where the convention center and many hotels are located. The Sheraton Dallas Hotel, the show's headquarters hotel, recently completed a $90 million transformation that placed state-of-the-art technology, including flat-panel high-definition TVs and iPod docking stations, and specially designed comfort zones in every guest room.

IDFA welcomes all packaging, processing and technology providers for the global dairy industry to learn more about exhibit opportunities at the International Dairy Show. Exhibit sales opened at the end of October, and more than 60,000 square feet of space has already been reserved. Contact Robin Cornelison, IDFA trade show manager, at, or visit for details.

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at






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