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Worldwide Food Expo Teams with Leading Consulting Firm to Increase Exhibitors' ROI at 2009 Expo
(Washington, D.C. — November 17, 2008) The International Dairy Foods Association and American Meat Institute announced today that they are partnering with ethnoMETRICS, a leader in retail behavior research, to boost the productivity of Worldwide Food Expo 2009 for exhibitors and attendees. IDFA and AMI cosponsor Worldwide Food Expo, which will be held October 28-31, 2009, in Chicago.
EthnoMETRICS will provide Worldwide Food Expo with detailed research for making critical decisions that will significantly improve the overall experience of the exhibition. EthnoMETRICS will recommend ways to draw more visitors to the floor and individual exhibits by analyzing attendee traffic patterns, amenities, the drawing power of speakers and other critical factors.
“AMI is thrilled to find a new way to help our clients grow, and we’re really excited about measuring purchase experience," said J. Patrick Boyle, president and CEO of AMI. “This new approach gives our exhibiting companies a new level of information and insight to support strategic decisions that will drive growth. This research is a great tool that will help strengthen partnerships with exhibitors because we will be utilizing facts to make decisions rather than gut feel.”
“The companies that exhibit at Worldwide Food Expo use reliable data to make sound business decisions every day. We see the partnership with ethnoMETRICS as a way to provide data that can significantly increase the exhibitors' return on investment at Expo," said Neil Moran, IDFA senior vice president for finance, administration and trade show.
Worldwide Food Expo will be offering complimentary education via three webinars during 2009. In addition, a session will be held in Chicago before the opening of the expo to educate exhibitors and their staffs on behaviors that can significantly impact sales. Exhibitors that want to contact EthnoMETRICS for custom training and consulting will receive contact information in their Worldwide Food Expo exhibitor services kit.
For more information on Worldwide Food Expo, contact Robin Cornelison, IDFA trade show manager, at rcornelison@idfa.org, or visit www.worldwidefood.com.
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American Meat Institute represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI’s members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the United States. The Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the meat and poultry packing and processing industry.
The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 530 companies representing a $100-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI), and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at www.idfa.org