Healthy growth in the dairy industry requires industrywide cooperation, a laser-like focus and relentless advocacy on multiple fronts, said Michael Dykes, D.V.M., IDFA president and CEO, in his November Insider Perspective column for Dairy Foods magazine.
“Recently, the industry successfully came together to help fight declining fluid milk consumption,” he said. “Working with the Milk Processor Education Program and Feeding America, we’ve advanced opportunities to increase consumption,” but he stressed that more must be done.
Promoting dairy’s unbeatable nutritional package, doubling down on innovation and opening markets for U.S. exports are three critical actions that the industry must take to keep moving dairy forward, he concluded.
Read his column here.