making a difference for dairy
About Membership
Membership Categories
Benefits of Membership
How to Become a Member
Membership Lists
Searchable Membership Directory
Membership Briefings
      Special Webinar on IDFA New Dues Model
      Special Supplier Webinar on IDFA New Dues Model

Dairy’s Growth Relies on Promotion, Innovation and Trade, Dykes Says

Nov 28, 2018

Healthy growth in the dairy industry requires industrywide cooperation, a laser-like focus and relentless advocacy on multiple fronts, said Michael Dykes, D.V.M., IDFA president and CEO, in his November Insider Perspective column for Dairy Foods magazine.

“Recently, the industry successfully came together to help fight declining fluid milk consumption,” he said. “Working with the Milk Processor Education Program and Feeding America, we’ve advanced opportunities to increase consumption,” but he stressed that more must be done.

Promoting dairy’s unbeatable nutritional package, doubling down on innovation and opening markets for U.S. exports are three critical actions that the industry must take to keep moving dairy forward, he concluded.

Read his column here.

Dairy Delivers