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TV Ad Urges Congress to Act on Uniform GMO Labeling Standard

Jan 13, 2016

The Coalition for Safe Affordable Food, of which IDFA is a member, yesterday released a new broadcast advertisement focusing on the critical need for a national, uniform labeling standard for products containing genetically modified organisms (GMOs). The ad, titled “Do Something,” urges Congress to find a solution to keep farmers growing and food prices low for America’s hard-working families. The ad will run in the Washington, D.C., television market through Sunday, and it’s available on YouTube.

The video stresses that a patchwork of state labeling laws would increase the price of food by $500 per year for each family of four, according to a recent study by Cornell University. Without action by Congress, the viability of family farms will be threatened and 48 million Americans who are already food-insecure will struggle to provide food for their families.

“This TV advertisement comes at a critical time, as the Senate has been unable to pass a federal GMO labeling standard, yet the real impact of state labeling laws on consumers is looming,” said Ruth Saunders, IDFA vice president of policy and legislative affairs.

Also, this week, Agriculture Secretary Tom Vilsack plans to bring together stakeholders from both sides of the GMO labeling debate in an effort to find common ground on the issue. This meeting may provide the impetus for the Senate to pass a bill that would prevent a costly and confusing 50-state patchwork of GMO labels, Saunders said.

IDFA is a member of the CSAF coalition and plays an active role in supporting its work with Congress. The House passed a bipartisan bill last July that would have established a national, voluntary GMO labeling standard, but the Senate has yet to act on legislation. Without action by the Senate, dairy companies selling in Vermont will be required to comply with the state’s complex GMO labeling and recordkeeping requirements that take effect July 1, 2016.

For more information about GMO labeling requirements in Vermont, contact Emily Lyons, IDFA director of regulatory affairs and counsel, at

For more information about IDFA’s efforts on GMO legislation, contact Saunders at

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