Sweetener users clamoring to learn what drives consumer confidence won’t be disappointed by the dynamic program IDFA and the Sweetener Users Association have planned for the International Sweetener Colloquium, February 21-24 at Turnberry Isle Miami in Aventura, Fla.
First up on the second day will be Charlie Arnot, CEO of The Center for Food Integrity, who will dig into the mindset of today’s trendsetters among food consumers, including moms, foodies, millennials and others involved in food-purchasing decisions. Arnot will outline what influences, confuses, concerns and motivates buying patterns and explain how companies can use this information to build consumer confidence in their products.
The 2016 event is expected to kick off with a keynote speech from invited speaker Michael Scuse, undersecretary for Farm and Foreign Agricultural Services at the U.S. Department of Agriculture. Other sessions will include:
- World Sugar Outlook 2016;
- GMO Labeling On The Rise; and
- Sugar Policy Landscape: Anticipating What Lies Ahead.
Exhibit Area Offers Sweet Spot for Sponsors
For more than 30 years, the International Sweetener Colloquium has gathered key players from all sectors of the global sweetener industry to provide a dynamic look at the policies, politics and public perceptions that are driving today’s sweetener industry.
“There are plenty of opportunities for companies to become sponsors and to exhibit products or services directly outside the conference ballroom,” said Elizabeth Cookson, IDFA senior director of meetings and educational services. “That means you’ll be within easy reach of the most powerful decision makers in the sweetener industry, and everyone will be hungry for information about your company.”
Participants include CEOs, CFOs, sales professionals, economists, procurement officers, marketers, commodities managers, government relations professionals, risk management specialists and media representatives from across the United States and around the world. For more information about sponsorships or exhibiting, visit the Sweetener Colloquium microsite.
IDFA encourages you to register and reserve hotel rooms soon for the 2016 International Sweetener Colloquium.
For more information about the colloquium, contact Maria Velasco, IDFA meetings coordinator and registrar, at mvelasco@idfa.org.