IDFA continues to keep the celebration of ice cream in the news this National Ice Cream Month. Working with producers at CBS, IDFA provided several facts and figures that were featured with attribution this week in a "CBS Sunday Morning" segment about the creative, classic and innovative ice cream treats of the summer.
“Vanilla remains Americans’ favorite flavor,” reported Nancy Giles, an Emmy-award winning contributor to "CBS Sunday Morning," from Kohr’s ice cream stand on the boardwalk in Seaside Heights, N.J. Top picks from the beachside stand included orange cream and classics like “chocolate and vanilla with sprinkles.”
“The average American eats or, in my case, inhales 22 pounds of ice cream a year,” Giles said, adding that International Ice Cream Association “surveys find that about 70 percent of Americans prefer premium ice cream.”
The segment also discussed experimental flavors and recipes, with Giles sampling bacon-studded ice cream and low-fat, low-sugar ice cream bars.
Watch the full "CBS Sunday Morning" news clip here.
Radio, Podcasts and Social Media
Peggy Armstrong, vice president of communications at IDFA, gave a brief history of ice cream favorites for the DairyLine Radio Program last week. DairyLine is a five-minute radio program delivered Monday through Friday to more than 60 radio affiliates in the top dairy producing regions of the United States. “As beloved as it is here, it is hard to believe that ice cream was not invented in the U.S.” said Armstrong, but “Americans have made ice cream a part of our celebrations for more than 200 years,” and shared fun facts about soda fountains, baked Alaska, cones and more.
Listen to the full recording for the history behind some of America’s favorite sweet treats.
Cary Frye, IDFA vice president of regulatory and scientific affairs, joined the “Across Kentucky” podcast for a special feature on National Ice Cream Month this week. The broadcast covered the history of National Ice Cream Month and mentioned exciting new ice cream trends. “Even beverage flavors are getting in the mix” said Frye. Refreshing lemonade, sweet tea and hot chocolate are some of the feature ice cream flavors you might see in the supermarket.”
Find your radio station to tune in to a live broadcast tomorrow morning, or listen to the full recording of the podcast online now.
IDFA’s social media celebration of Ice Cream Month is in full swing, too, featuring nostalgic “Crank Back the Clock” posts about the history of ice cream on IDFA’s Facebook page, trivia and fun facts on Twitter, and an ice cream photograph contest on Instagram at @dairyidfa. IDFA invites members to participate on these social media channels to join in the celebration.
For more information about National Ice Cream Month, contact Peggy Armstrong, vice president of communications at IDFA, at email@example.com.