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Tipton Considers Consumer Power and Impediments to Industry Growth

Mar 04, 2015

“Don’t become irrelevant,” warned Connie Tipton, IDFA president and CEO, in her recent Cheese Market News column about the rise in consumer influence powered by the use of technology.

“We must remove the friction in our markets, the impediments that keep us from being as efficient and effective as possible in serving new consumer demands,” she said, noting unnecessary labeling regulations and outdated milk pricing policies as two examples.

Read the column here.

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