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Film Company Looks to Partner with Dairy Companies on Probiotics

Nov 05, 2014

In 2011, IDFA and several dairy companies, culture suppliers and academics participated in a documentary called “Microwarriors: The Power of Probiotics.”  It featured global experts offering the latest science on these beneficial bacteria, including Cary Frye, IDFA vice president of regulatory and scientific affairs, who shared information on the regulatory requirements of probiotics.

“Microwarriors” was recently re-released with new narration by Leonard Nimoy, who is best known for his portrayal as Dr. Spock, the unflappable science officer in the Star Trek series. Colleagues on the U.S.S. Enterprise knew they could count on Spock to provide an objective, unemotional point of view, and Nimoy delivers that same perspective to the probiotic discussion.

“It’s a really well-done documentary that provides in-depth explanations about the role and benefits of probiotics in good health, with a very credible perspective backed by the science,” said Frye. “Health Point Productions is looking for opportunities to partner with dairy companies to promote probiotics and the documentary.”

Companies interested in partnering may contact David Knight, executive producer. GoodBelly, a maker of probiotic juice drinks, for example, recently partnered with the company to promote specially tagged items in more than 4,500 retail outlets nationwide.

Produced by Health Point Productions, “Microwarriors: The Power of Probiotics” takes viewers through a wide-ranging discussion on probiotics and their effectiveness in improving digestive health, supporting the immune system and lessening allergy symptoms. It also looks at whether all probiotic strains are equally beneficial, whether they are safe for infants and children, and how they can affect efforts to maintain weight and prevent obesity.

The updated version also includes enhanced segments on “Probiotics and Children’s Health” and “Probiotics and Your Pet’s Health.” View the movie trailer at www.microwarriorsmovie.com .

For more information, contact Frye at cfrye@idfa.org.

 
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