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IDFA Unveils New Logo and Positioning Statement, 'Making a Difference for Dairy'

Jun 23, 2014

Backed by nearly 25 years of delivering results for the dairy industry, IDFA has launched a new logo and added a positioning statement to its brand. 

“We made the decision to refresh our brand to support IDFA’s strategic plan, which establishes goals that  build on our legacy of accomplishments,” said Connie Tipton, IDFA president and CEO. “The new logo and positioning statement represent the organization’s vision of a future filled with the potential for innovation and growth.”

The new positioning statement, “Making a difference for dairy,” speaks to the greater purpose of the organization as well as IDFA’s services – advocacy, education, networking, training and subject matter expertise.

The IDFA logo moved from the literal representation of specific products to a symbolic representation of the breadth of dairy foods, including cultured products and innovations yet to come. Recognizing the popularity and growth of online communications, IDFA designed the logo to work well in social and digital channels as well as in print. 

Red has been the mainstay color of the IDFA logo for a long time, so this color palette will evolve with the red to help connect the old and new, and keep visual recognition and consistency.

IDFA will debut its updated brand this week at the association’s first Regulatory RoundUP meeting and during the long-standing Washington Conference and Annual Capitol Hill Ice Cream Party, now in its 32nd year.

For more information, contact Peggy Armstrong, IDFA vice president of communications, at

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